CLIENT
FOX Sports Net.
PRODUCTION CO.
Harvest, Santa Monica.
Baker Smith, director; Bill Pope, DP; Bonnie Goldfarb, executive producer; Brad Stevenson, producer. "Hail" and "Wind" shot on location in Los Angeles, and "Lightning" shot on location in Long Beach, Calif.
AGENCY
Cliff Freeman and Partners,
New York.
Eric Silver, executive creative director; Claire Grupp, executive producer; Ari Weiss, copywriter; Aaron Adler, art director; Jason Gaboriau, assistant creative director.
EDITORIAL
MacKenzie Cutler, New York.
Gavin Cutler, editor; Colleen Shea, assistant editor; Sundy Procter, producer.
POST
Company 3, New York.
Tim Masick, colorist, and Luana Ayres, producer, "Lightning" and "Wind"; Victor Mulholland, colorist, and Elisha Levin, producer, "Hail."
Nice Shoes, New York.
Eric Gelgand, online editor, "Lightning"; Rich Schreck, online editor, "Wind" and "Hail."
VISUAL EFFECTS
Quiet Man, New York.
Johnnie Semerad, creative director on all spots, and head Flame artist/compositor, "Wind"; Dave Moore, producer; Fred Wilson, Steve Koenig, Chris Coleman and Charles Quinn, Flame artists/compositors; Peter Amante, head Flame artist/compositor, "Lightning"; Colin Stackpole, head Flame artist/compositor, "Hail"; Jason Sienkwicz, Mac graphics artist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
SOUND DESIGN
MacKenzie Cutler.
Marc Healy, sound designer.
THE SPOTS
Three :30s humorously spotlight FOX Sports Net’s regional NBA coverage. In "Lightning," a man plays golf in the rain. The spot cuts to a shot of a guy—attired in Philadelphia 76ers garb—in a clubhouse, watching the golfer play during the thunderstorm. Suddenly lightning strikes and shoots through the glass window, striking the 76er fan. The super reads, "God is a Celtics fan." "Hail" and "Wind" feature similar situations, with a New Jersey Nets fan getting pelted by rain and hail, and a New York Knicks devotee fighting a powerful gust of air while walking the sidewalk.
Spots broke Dec. 8.