CLIENT
Schreiber Foods/Cache Valley Cheese.
PRODUCTION CO.
Washington Square Films,
New York.
Jeff Feuerzeig, director; Marc Laliberte Elfe, DP. Shot on location in Toronto.
Circle Productions, Toronto.
Amanda Field, executive producer; Heather Angus, producer.
AGENCY
Richter7, Salt Lake City.
Dave Newbold and Scott Rockwood, partners/creative directors; Haven Simmons, art director; Shawn Smith, copywriter.
EDITORIAL
Digital Bytes Production & Design, Salt Lake City.
Shane Johnson, editor.
POST
Digital Bytes Production & Design.
Jason Cowley, online editor; Doug Fowkes, colorist.
AUDIO POST
Metropolis, Salt Lake City.
Ken Kruckenberg, engineer.
MUSIC
Din Music Group, New York.
Jeff Feuerzeig, composer, "John in Office."
SOUND DESIGN
Metropolis.
Ken Kruckenberg, sound designer.
THE SPOTS
Six :30s chronicle the story of recruiter John Anderson as he attempts to replace Cache Valley’s legendary cheese taster, Terry Chadoir. Eventually, Anderson hits pay dirt in a young farm worker. But all the fame and fortune take their toll on the young man, who forgets that "it’s not about the glory; it’s about the cheese." Anderson points out, "Such is life in the high-stakes world of cheese tasting," as he heads back out on the road to continue his quest. The campaign includes the ads "Early Retirement," "John in Car," "The Hunt," "Breakroom," "John in Office" and "Fallen Taster."
Spots broke in March.