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    Happy Hour Goes To The Drive-In For Sony’s “War”

    By SHOOT StaffUpdated:No Comments1358 Views
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    CLIENT

    Sony Computer Entertainment America/"War of the Monsters."

    PRODUCTION CO.

    Backyard Productions, Venice, Calif.

    Rob Pritts, director; Christophe Lanzenberg, DP; Kris Mathur, executive producer; Carr Donald, producer. "Barracks" shot on location in San Pedro, Calif. "Drive-In" shot on location in Montclair, Calif.

    AGENCY

    TBWA/Chiat/Day, Los Angeles.

    Jerry Gentile, creative director; Elizabeth Giersbrook, producer; John Payne, art director; Gary Pascoe, copywriter.

    EDITORIAL

    Swietlik Inc., Santa Monica.

    Dan Swietlik, editor; Charlie Keating, assistant editor; Rebecca Jasmine, executive producer.

    POST

    Swietlik, Inc.

    Mitch Gardiner, online editor.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    VISUAL EFFECTS

    Happy Hour Entertainment, Portland.

    Erik Vignau, executive producer; Stephen Bailey, CG supervisor; Tom Sorem, animator; Kate Nagy, technical director.

    AUDIO POST

    Margarita Mix Hollywood.

    Jimmy Hite, mixer.

    MUSIC

    Machine Head, Venice.

    Stephen Dewey, composer.

    THE SPOTS

    Two :30s promote Sony’s "War of the Monsters" PlayStation 2 videogame. In "Barracks," a drill sergeant dresses down his cadet, one of whom is a giant purple monster with one eye. The poor creature winds up scrubbing the bathroom floor with a toothbrush. "Drive-In" shows a couple watching a cheesy monster flick outdoors. Suddenly, a voice is heard criticizing the movie ("That’s obviously a guy in a rubber suit!"). The male part of the couple turns around and shouts for the loudmouth to shut up. It is then revealed that the critic is a large octopus-like monster with a huge brain, sitting on top of the snack stand.

    Spots broke Jan. 20.

    Category:ScreenWork



    Walmart’s DEI rollback Signals A Shift In The Wake of Trump’s Election Victory. Will Other Advertisers Follow Suit?

    Wednesday, November 27, 2024

    Walmart's sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at U.S. companies that are re-evaluating the legal and political risks associated with bold programs to bolster historically underrepresented groups.

    The changes announced by the world's biggest retailer on Monday followed a string of legal victories by conservative groups that have filed an onslaught of lawsuits challenging corporate and federal programs aimed at elevating minority and women-owned businesses and employees.

    The retreat from such programs crystalized with the election of former President Donald Trump, whose administration is certain to make dismantling diversity, equity and inclusion programs a priority. Trump's incoming deputy chief of policy will be his former adviser Stephen Miller, who leads a group called America First Legal that has aggressively challenged corporate DEI policies.

    "There has been a lot of reassessment of risk looking at programs that could be deemed to constitute reverse discrimination," said Allan Schweyer, principal researcher at the Human Capital Center at the Conference Board.

    "This is another domino to fall and it is a rather large domino," he added.

    Among other changes, Walmart said it will no longer give priority treatment to suppliers owned by women or minorities. The company also will not renew a five-year commitment for a racial equity center set up in 2020 after the police killing of George Floyd. And it pulled out of a prominent gay rights index.

    Schweyer said the biggest trigger for companies making such changes is simply a reassessment of their legal risk exposure, which began after U.S. Supreme Court's ruling in June 2023 that ended affirmative action in... Read More

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