CLIENT
Osram Sylvania/Sylvania SilverStar.
PRODUCTION CO.
The Joneses, New York.
Adam Jones, director; Adam Santelli, DP; Pam Rohs, executive producer; Jenny Wolk, producer; Geri Schary, art director. Shot on location in Dallas.
AGENCY
A. Eicoff & Co., Chicago.
Terry O’Sullivan, senior VP/creative director; Gary Lande, copywriter; Mark Munson, art director; John MacIntosh, producer.
EDITORIAL/POST
Optimus, Chicago.
Steve Mach, offline editor; Brian Cole, assistant editor; Craig Leffel, colorist; Steve Mach, online editor; Brian Hrastar, producer.
AUDIO POST
Optimus.
Bruce Lash, mixer/engineer.
MUSIC/SOUND DESIGN
What the Hale Music, Chicago.
Ken Hale, composer/arranger/sound designer.
Optimus.
Bruce Lash, sound designer.
THE SPOT
"Beautiful Poetry" (:60/:120) promotes Sylvania’s SilverStar auto lighting and targets "tuners"—young car enthusiasts who are into tricking out their vehicles with accessories and performance gear. Three men recite street poetry against a backdrop of stylish cars and nighttime urban street scenes to highlight the benefits of using Sylvania’s product.
Spot broke in March.