CLIENT
Sirius Satellite Radio.
PRODUCTION CO.
Heavy Inc., New York.
Ryan Honey, director; Claire Anderson, executive producer; Cheri Anderson, supervising producer; Nancy Gentry, producer; Jose Fuentes and Erik Karasyk, graphic designers; Joost Korngold, independent animator/designer.
AGENCY
Crispin Porter + Bogusky, Miami.
Alex Bogusky, creative director; Andrew Keller, associate creative director/art director; Rob Strasberg, associate creative director/copywriter; Tony Calcao, art director; David Rolfe, producer; Bill Meadows, music producer.
EDITORIAL
Heavy Inc.
Peter Schmul, editor.
AUDIO POST
hsr/ny.
Steve Rosen and Fernando Ascani,
mixers.
THE SPOT
A package of :30s feature abstract visuals that match with each style of music to promote Sirius’ 100 channels of "crystal-clear digital music, news and audio entertainment." Each spot also uses title graphics over the piece ("stagnation_OFF, change_ON," "radio_OFF, streaming music_ON," "advertising_OFF, commercial-free_ON"). The campaign includes the ads "Bear Witness," "Bounce," "Planet Jazz," "Strings" and "Amp Reactor."
Spots broke in February.