CLIENT
American Honda Motor Co./Honda Accord EX V-6.
PRODUCTION CO.
Great Guns, Santa Monica.
Tim Ward, director; Garry Waller, DP; Tom Korsan, executive producer; Mary Sanders, producer. Shot on location in Irvine, Calif.
AGENCY
RP alpha, Santa Monica.
Jon Yarbrough, creative director; Marcie Bolivar, senior producer; Bill Halladay, art director; Lee Oliver, copywriter.
EDITORIAL
The Reel Thing, Santa Monica.
Mutalib Glasgow, editor; Todd Betts, assistant editor; Doug Klekner, producer.
POST/VISUAL EFFECTS
Sight Effects, Venice, Calif.
Mike Cosola, colorist; Brian Buongiorno, online editor/Flame artist/compositor; Melissa Davies, executive producer; Andrea Morland, producer.
AUDIO POST
AudioBanks, Santa Monica.
Mark Meyuhas, mixer; Dave Wagg, assistant mixer.
MUSIC
bill bodine music, Pacific Palisades, Calif.
Bill Bodine, composer/arranger; Louis Price, composer.
SOUND DESIGN
AudioBanks.
Mark Meyuhas, sound designer.
THE SPOT
"Workout" (:30) opens on what seems to be the POV of a jogger. As the camera goes backward, it pulls into a Honda Accord and the viewer realizes that the POV was that of the driver of the vehicle, as a voiceover states, "The all-new Accord EX V-6 from Honda. Make it part of your daily workout."
Spot broke March 17.