CLIENT
Microsoft Corp.
PRODUCTION CO.
@radical.media, bicoastal/
international.
LeMoine.Miller, director; Kris Kachikis, DP; Jon Kamen, Frank Scherma, Robert Fernandez and Donna Portaro, executive producers; Tony Cantale, producer. (Fernandez has since joined bicoastal Moxie Pictures.) Shot on location in Los Angeles.
AGENCY
McCann-Erickson, San Francisco.
Kevin Moehlenkamp, creative director; Jan O’Malley, director of broadcast/producer; Michael Furlong, art director; Paul Hicks, copywriter.
EDITORIAL
FilmCore, San Francisco.
Doug Walker, editor; Brian Lagerhausen, assistant editor; Jon Ettinger, executive producer; Peter Jarit, producer.
POST/VISUAL EFFECTS
Method, Santa Monica.
Andrew Eksner, visual effects lead artist/online editor/compositor; Paul Hahn and Mark Tobin, producers; James LeBloch, 3-D artist; Brandon Sanders, visual effects junior artist.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne and John Bolen, mixers; Pam Doyle, producer.
MUSIC/SOUND DESIGN
HUM Music+Sound Design,
Santa Monica.
Jeff Koz and Jason Steele, composers/arrangers; Marc Levisohn, sound designer; Debbi Landon, producer.
THE SPOTS
Three :30s utilize a split-screen effect to showcase the agility of the Microsoft business network. In "Piece of Cake," a manager orders manufacturing supplies while an employee instantaneously places the orders with ease. "Rockin’ " features a music executive planning an online giveaway promotion while his assistant takes care of it almost simultaneously. And "Cavalry" shows a truck convoy being instantly diverted to a retailer the moment a low inventory is registered on the computer.
"Piece of Cake" and "Rockin’ " broke in January, and "Calvary" began airing in March.