CLIENT
Procter & Gamble/Pringles.
PRODUCTION CO.
RSA USA, Los Angeles.
Luke Scott, director; Giles Dunning, DP; Fran McGivern, executive producer; David Mitchell, producer. Shot on location in Cape Town.
Rocket Films Africa, Cape Town.
Richard Moerdyk, producer.
AGENCY
Grey Worldwide, New York.
Rob Baiocco, executive creative director; Jim Johnson, creative director/art director; Ugo Pergolotti, executive producer; Laura Lagatta, producer; Lynn Blumenfeld, copywriter.
EDITORIAL
Red Car, New York.
Greg Letson, editor; Michael Equi, assistant editor; Rasha Clark, producer.
POST
Red Car.
Joe Wenkoff and Tom Tortoriello, online editors.
Company 3, New York.
Victor Mulholland, colorist; Elisa Levin, producer.
VISUAL EFFECTS
Digital Kitchen, Chicago.
Paul Matthaeus, CEO/chief creative officer; Don McNeill, president/executive producer; Paul Schneider, creative director; Seng Rimpakone, producer; Andre Stringer, lead designer.
AUDIO POST
Sound Lounge, New York.
Rob Sayers, mixer.
MUSIC
Human, New York.
Ed Dunned, composer.
THE SPOT
In the :30 "Parking Lot," a group of young people hang out in a car park, bored on a sunny day. The party finally gets going when a friend shows up with a few cans of Pringles. As a joke, the friends grab the cans and lock themselves in their car, leaving one of them outside. But the joke is on the passengers when it turns out that the outsider has the keys.
Spot broke Feb. 17.