CLIENT
Stokely-Van Camp/Gatorade.
PRODUCTION CO.
Believe Media, Los Angeles.
Zack Snyder, director/DP; Gerard Cantor, executive producer; Kendall Henry, producer; Paul Holt, production designer. Shot on location in Mexico City.
AGENCY
Dieste Harmel & Partners, Dallas.
Aldo Quevedo, executive creative director; Jesse Diaz, creative director; Jose Suaste, art director; Juan Daniel Navas, copywriter; Scott Radigk, executive producer; John Costello, producer.
EDITORIAL
Red Car, Dallas.
Jonathan Edwards, editor.
POST/VISUAL EFFECTS
Reel FX, Dallas.
Scott Balcom, visual effects artist; Mike Roy, online editor/colorist; Dale Carmen, post supervisor; Beverly Segerlind, producer.
AUDIO POST
Video Post & Transfer, Dallas.
Eric Genkins, mixer.
MUSIC/SOUND DESIGN
The Listening Chair, Dallas.
Brian Flores, composer/sound designer.
THE SPOT
"Fine Line" follows several different types of athletes competing in their sport, as colored sweat signifies the use of Gatorade. The spot shifts from scene to scene using a white line as the transition point. The :30 uses the familiar tagline "Is it in you?"
Spot broke in March.