CLIENT
United States Postal Service.
PRODUCTION CO.
Bruce Dowad Associates, Los Angeles.
Bruce Dowad, director; Bojan Bozelli, DP; Jessica Cooper Carlson, executive producer; Leora Glass, producer. Shot on location in Los Angeles.
AGENCY
Campbell-Ewald Advertising, Warren, Mich.
Mark Simon, creative director; Craig Mungons, producer; Marcia Levenson, art director; Michael Stelmaszek, copywriter.
EDITORIAL
King Cut, Venice, Calif.
Enrique Aguirre, editor; Johnny Bachelier, assistant editor.
POST/VISUAL EFFECTS
King Cut.
Philip Ineno, online editor/compositor; Brian Buongiorno, compositor.
Company 3, Santa Monica.
Rob Sciarratta, colorist.
AUDIO POST
RavensWork, Venice.
Eric Ryan, mixer.
MUSIC
Elias Arts, bicoastal.
Jonathan Elias, composer.
THE SPOT
"Timer" follows a package shipment via two-day priority mail by the United States Postal Service (USPS). The package departs from a USPS facility in Dallas and ends up at its destination—New York—on time. The commercial goes through the inner workings of the USPS facilities, while a stopwatch counter runs in the lower right hand corner of the screen to dramatize the accuracy of the two-day priority mail service.
Spot broke Feb. 17.