CLIENT
JanSport Live Wire.
PRODUCTION CO.
Naked Project, New York.
Anthony Atanasio, director; Jess Hall, DP; Joe Masi, executive producer. Shot on location in Buenos Aires.
Flehner Films, Buenos Aires.
Sergio Gullco, producer.
AGENCY
DDB Seattle.
Fred Hammerquist, creative director; Monica Taylor, art director; Niki Polyocan, producer; Beth Ryan, copywriter.
EDITORIAL
Chrome, Santa Monica.
Hal Honigsberg, editor; Vince Oresman, assistant editor; Deanne Mehling, executive producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
R!OT, Santa Monica.
Claus Hansen, online editor/visual effects artist.
AUDIO POST
tomandandy, New York.
Andy Milburn, mixer/engineer.
MUSIC
tomandandy, New York.
Scott Jacoby and Allen Tobin, arrangers; Tom Hadju, creative director; Andy Milburn, creative director/arranger; Jason Menkes, producer. (Menkes has since joined Sacred Noise, New York.)
THE SPOT
"Jane Doe" (:45) opens on a handsome young man wearing a JanSport Live Wire backpack, walking down the street. He almost bumps into an attractive young woman who is sporting a doe-like character on her T-shirt. The two part ways, and he puts on the earphones from the Live Wire pack, which is playing a psychedelic arrangement of "Do-Re-Mi." The man then attempts to track down the woman. As he fixes his hair in a coffee shop window, he sees the girl at a sidewalk café, drinking a cup of tea. He arrives at the table, and the two finally meet. The spot ends with a shot of the JanSport Live Wire backpack.
Spot broke in April.