Whitehouse Post promotes Nate Katz to editor, continuing their tradition of growing talent from within.
Throughout his time at Whitehouse Post New York, where he began his career and most recently served as Senior Assistant Editor, Katz has seen the company’s New York office significantly evolve and expand in parallel with his own career. “I came on at a time when we were expanding from the smaller NYC offshoot we were, to the mainstay we are today,” he recalls. “I worked my way through the ranks, learning from the incredible editors who’ve graced this place. I’ve felt such loyalty to this company, because from the Partners on down, there’s always been an ethos that this is more than just a business. To be an editor was always the goal, but to do it with this company is really a dream.”
Katz, who has recently displayed his editorial talent on a variety of projects including campaigns for West Elm, TD Ameritrade and Bank of America, a Converse effort directed by Lotfy Nathan and Pulse Films, and The Shins’ “Name for You” music video directed by Partizan’s Zaiba Jabbar, says storytelling is a major draw when it comes to editing. “As much as I enjoy the aspects of visual editing, I really love crafting a story’s narrative,” the newly minted editor says. “Having worked on a number of documentary and doc-style projects, I take a lot of satisfaction in finding the thread of a story and teasing it out. Understanding a narrative’s interconnectivity, and how a single decision affects the whole is hugely appealing.”
According to Whitehouse New York Partner/ Editor Alaster Jordan, the timing was ideal to appoint Katz to his new role as Editor. “Nate has grown immensely over the past couple of years, and in the past twelve months especially, he has really pushed himself creatively. It’s important for us that our young editors have the fire inside to take on the challenges we all face in today’s markets.”
Contact:Caitlin Grady
Executive Producer
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Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More