Leave it to the folks at Wieden+Kennedy (W+K), Portland, Ore., to put a little mist back in our eyes as we ponder "the greatest of all time." Reaching back into the creative archives, the agency has resurrected the Jordan/Mars Blackmon collaboration, tapping Spike Lee to direct and star in "Yes, Mars," a final :30 paying tribute to Jordan through the mouth of his biggest fan in Brooklyn: the yammering bike messenger Mars Blackmon, whose character first appeared in Lee’s 1986 feature She’s Gotta Have It.
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Spike Lee was this spot’s lead actor. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
CLIENT
Nike.
PRODUCTION CO.
40 Acres And A Mule Filmworks, Brooklyn, N.Y.
Spike Lee, director; Ellen Kuras, DP; Butch Robinson, producer. Shot on location in Brooklyn.
AGENCY
Wieden+Kennedy, Portland, Ore.
Hal Curtis and Mike Byrne, partners/creative directors; Jim Riswold, partner/creative director/copywriter; Jayanta Jenkins, art director; Ben Grylewicz, executive producer; Andrew Loevenguth, producer.
EDITORIAL
Red Car, New York.
Rob Watzke, editor; Dan Aronin, assistant editor; Jennifer Lederman, executive producer; Rasha Clark, producer.
POST
Company 3, New York.
Victor Mulholland, colorist; Mike Tfirn, assistant colorist; Elisha Levin, producer.
Red Car.
Joe Wenkoff, online editor.
AUDIO POST
audioEngine, New York.
Rex Recker, mixer; Sam Shaffer,
assistant mixer.