Rising Costa Rican vocalist, songwriter and producer MishCatt’s new video for “Another Dimension” premiered Nov. 30 —watch it here.
Co-directed by MishCatt, Warren Alexander and Colin Thomas, the “Another Dimension” video is a fun and playful juxtaposition of performance and VFX melded into energetic eye candy.
Inspired by the DIY aesthetic of 1980s stop-motion animation (including Peter Gabriel’s groundbreaking clip for “Sledgehammer”), “Another Dimension” reveals Mishcatt playing around with graphic overlays of shapes and colors that accentuate her live-action moments. MishCatt worked extremely closely with editors Zack Kash, Dan O’Sullivan and motion graphics artist Colin Kohler of The Uprising Creative to put her personal touch on it, even handcrafting the shapes and shooting the stop-motion footage herself.
Recorded in Sweden and produced by Miike Snow’s Pontus Winnberg, MishCatt’s self-released debut EP, Highlighter, is out now—stream it via Spotify here. The EP—inspired by artists like Prince and Sade as well as her travels in Portugal, Spain, France, Germany and beyond—features six original tracks, along with an additional alternate version of lead single “Another Dimension.”
“This EP represents my first steps as MishCatt,” says Michelle Gonzalez, a.k.a. MishCatt, of the EP. “For me, it’s an analog and digital jungle. When you dive deep into this jungle, the textures in the music will make colors and shapes appear—I want to create a new, space pop atmosphere.”
MishCatt is the union of Gonzalez—Mish—with her fearless, impulsive, mystic alter-ego Catt. Born and raised in San Jose, Costa Rica, Gonzalez was brought up by her jazz composer father and actress/singer mother listening to artists like Ella Fitzgerald, João Gilberto, Nat King Cole, Diana Krall and Chet Baker, who remain her biggest inspirations.
At 11, she started hanging around her father’s studio and at age 14, she began performing with him, singing jazz and bossa nova at his shows around Costa Rica. She later formed her own band, Patterns, and continued to tour the country throughout her teens.
After playing with the band for a few years, Gonzalez reconnected with an old family friend who invited her to Sweden to collaborate and record with a songwriter friend. The songwriter turned out to be Winnberg, and the two recorded the entire EP, Highlighter, together. Gonzalez is currently in the studio working on new music, set for release in 2017.
Watch MishCatt’s “Another Dimension” video here: https://youtu.be/
Credits:
Executive Creative Director: Darren Craig
Creative Director: Danna Takako
Directors: MishCatt, Warren Alexander, Colin Thomas
Executive Producer: Jonathan Craven
Producer: Kelsey Gilchrist
Motion Graphics: Colin Kohler
D.P.: Harper Alexander
Editor: Zack Kash, Dan O’Sullivan
Choreographer: Denna Thomson
Alison Williams
Raconteur
Contact Alison via email
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More