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    Red House Has Karma For AmEx

    By SHOOT StaffUpdated:No Comments1386 Views
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    CLIENT

    American Express.

    PRODUCTION CO.

    Harry Nash, London.

    Ringan Ledwidge, director; Declan Quinn, DP; Sally Humphries, executive producer. "Kids" shot on location in Chicago; "Good Karma" shot in Marina del Rey, Calif.; and "Deli" was lensed on location in New York.

    Christopher Films, New York.

    Jimmy Parker, producer.

    AGENCY

    Ogilvy & Mather, New York.

    Terry Finley, creative director, and art director for "Kids" and "Good Karma"; Chris Mitton, creative director, and copywriter for "Kids" and "Good Karma"; Krystal Kinder, art director, "Deli"; Cindy Casares, copywriter, "Deli"; Alice Mintzer, executive producer; Be Garrett, producer; Christine Lindemann, assistant producer; Karl Westman, executive music producer.

    EDITORIAL

    Nomad Editing Co., Santa Monica.

    Jim Hutchins, editor; Catherine Bull, assistant editor; Susye de Melega, producer.

    POST

    Nice Shoes, New York.

    Chris Ryan, colorist; Rich Schrek, online editor.

    VISUAL EFFECTS

    Brand New School, Santa Monica.

    Jared Libitsky, producer; Trix Taylor, 2-D animator; Jens Gehlhaar, titles.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone, mixer.

    MUSIC

    Red House Music, New York.

    Alan Zahn, executive producer, arranger/creative director for "Kids," and composer/creative director for "Good Karma"; Spiro Cardamis, composer, "Deli."

    SOUND DESIGN

    Nomad Editing Co.

    Francois Blaignan, sound designer.

    THE SPOTS

    Three :30s spotlight American Express as the "official card of the NBA and WNBA." In "Kids," coach Bill Cartwright is shown spending time with his "youngsters," the members of the Chicago Bulls, most of whom are in their early 20s. The players watch cartoons, play Marco Polo and hold hands with their coach and teammates while crossing the street. "Deli" features a counterman repeatedly calling out the number 10. Finally, Sue Bird of the Seattle Storm WNBA team skips up to the counter as if she was being introduced to the crowd before a basketball game, as the other customers look at her strangely. And in "Good Karma," Phil Jackson, the Los Angeles Lakers coach heads to a deli to buy a beverage and some scratch-off tickets. He comes up a winner with both the scratch-off game and the under side of the beverage lid. When he arrives home, he notices a Prize Patrol car pulling up in front of his house.

    Spots broke March 31.

    Category:ScreenWork



    Walmart’s DEI rollback Signals A Shift In The Wake of Trump’s Election Victory. Will Other Advertisers Follow Suit?

    Wednesday, November 27, 2024

    Walmart's sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at U.S. companies that are re-evaluating the legal and political risks associated with bold programs to bolster historically underrepresented groups.

    The changes announced by the world's biggest retailer on Monday followed a string of legal victories by conservative groups that have filed an onslaught of lawsuits challenging corporate and federal programs aimed at elevating minority and women-owned businesses and employees.

    The retreat from such programs crystalized with the election of former President Donald Trump, whose administration is certain to make dismantling diversity, equity and inclusion programs a priority. Trump's incoming deputy chief of policy will be his former adviser Stephen Miller, who leads a group called America First Legal that has aggressively challenged corporate DEI policies.

    "There has been a lot of reassessment of risk looking at programs that could be deemed to constitute reverse discrimination," said Allan Schweyer, principal researcher at the Human Capital Center at the Conference Board.

    "This is another domino to fall and it is a rather large domino," he added.

    Among other changes, Walmart said it will no longer give priority treatment to suppliers owned by women or minorities. The company also will not renew a five-year commitment for a racial equity center set up in 2020 after the police killing of George Floyd. And it pulled out of a prominent gay rights index.

    Schweyer said the biggest trigger for companies making such changes is simply a reassessment of their legal risk exposure, which began after U.S. Supreme Court's ruling in June 2023 that ended affirmative action in... Read More

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