CLIENT
Ace Group.
PRODUCTION CO.
Park Pictures, New York.
Lance Acord, director/DP; Jackie Kelman, executive producer; Deannie O’Neil, producer. Shot at Occidental Studios, Hollywood, and on location in Los Angeles and Houston.
AGENCY
Doremus, New York.
Danny Gregory, chief creative officer/copywriter; Rob Smiley, creative director/art director; Joe Calabrese, senior producer; Keith Klein, copywriter.
EDITORIAL
Ohio Edit, New York.
Frank Snider, editor; Jonathan Flaum and Michael Bryson, assistant editors; Marybeth Medernach, executive producer; Penny Ensley, producer.
POST
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
R!OT Manhattan.
Fred Wilson and Matt Reilly, online editors; Joy Copeland, producer.
AUDIO POST
Sound Lounge, New York.
Rob Sayers, mixer.
MUSIC/SOUND DESIGN
Sacred Noise, New York.
Charles Lovejoy, composer/sound designer; Michael Montes, creative director; Jeff Rosner, executive producer.
THE SPOTS
"Egg" features scenes of items being protected or emerging from a shelter, such as a chick hatching from an egg, a tarp being rolled onto a baseball field, and a newborn under a plastic covering in a nursery. "Car" shows things opening, including a vehicle’s roof and a planetarium’s window. The :30s end with a voiceover stating, "Protection. It’s not what it guards you against. It’s what it lets you do. Continue."
Spots broke in April.