The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
The United States is the most awarded country at LIA 2016, winning a total of 185 Statues and 57 Finalists – 5 Grand LIAs, 53 Gold, 57 Silver and 70 Bronze.
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media.
McCann New York, New York was named LIA Agency of the Year bringing home two Grand LIAs, 11 Gold, 4 Silver and 4 Bronze statues. They also attained 3 Finalists. The Grand LIAs were awarded in Branded Entertainment and The NEW for Lockheed Martin titled “The Field Trip to Mars”. Six different juries awarded Statues to this same piece of work: Branded Entertainment, Design, Digital, Integration, Non-Traditional and The NEW. These awards attributed to McCann Worldgroup being named Network of the Year.
Emad Tahtouh, Director, Applied Technology at FINCH and LIA Jury President for The NEW, commented, “‘Field Trip to Mars’ is a beautiful example of pushing a concept and a technology beyond its limits. Not content with simply providing the best VR experience available using today's technology, ‘Field Trip to Mars’ required the invention and deft execution of several new technologies in order to fulfill the promise of the idea. It is extremely complex and ingenious in its design, however it is simple and beautiful in its execution.”
Venables Bell & Partners, San Francisco takes home two Grand LIAs awarded for REI titled “#OptOutside” by the Integration and Non-Traditional juries.
“It became a really interesting conversation because there were several very strong contenders, and we were looking for work that had a serious impact, obviously, but also had influence in culture and the way in which it met society… Work that also took a risk, and that sounds like an easy thing to say, but in truth, some things take more risk and more courage to do than others,” stated Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide and the LIA Integration Jury President. “We arrived at a Grand, which we think makes a great statement and would inspire and encourage many people, not just for the campaign creation itself, but for the purpose and how it serves the world today. REI ‘#OPTOUTSIDE’… does both things that the category sets out to explore in its current definition, and that is a multi-platform campaign, but also a campaign that really does integrate itself in society and make that impact and influence upon people. In this case, ‘#OPTOUTSIDE’ also went so far as to influence other retailers to follow suit and really make a stand in the face of Black Friday to actually figure out a more sensible answer, perhaps, to how we might behave.”
PRETTYBIRD, Culver City takes home the fifth Grand LIA for the United States. The Music Video Grand LIA was awarded for Coldplay titled “Up&Up”. The Music Video and Production & Post-Production Jury, chaired by Diane Jackson, Chief Production Officer of DDB Chicago, met for four days before locking in the recipients of the coveted LIA statues.
Diane Jackson, Chief Production Officer at DDB Chicago and LIA Music Video Jury President commented, “['Up&Up' directors] Vania Heymann & Gal Muggia bring complete originality to the screen in a visual feast that has a Hannah Hoch photomontage sensibility with a modern twist. We are constantly seduced by technical wizardry but this film's seemingly low-fi ingenuity makes it impossible to ignore. This year's music video submissions were outstanding but Coldplay’s 'Up& Up' totally engages, surprises and delights, so earning the Grand LIA.” She went on to say, “The range of work, from diverse markets and the quality of production was outstanding. We had to exercise discernment and often put aside our own cultural biases to give each entry full consideration for the categories it was submitted. I am proud of the awards given this year and feel that the work represents the best crafted productions in 2016.”
McCann New York, New York awards:
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Gold – Branded Entertainment – Experiential/Live Events for Lockheed Martin titled “The Field Trip to Mars”
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Gold – Branded Entertainment – Social Awareness for Lockheed Martin titled “The Field Trip to Mars”
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Gold – Branded Entertainment – Virtual Reality for Lockheed Martin titled “The Field Trip to Mars”
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Gold – Design – Digital Installations for Lockheed Martin titled “The Field Trip to Mars”
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Gold – Design – Experiential Marketing for Lockheed Martin titled “The Field Trip to Mars”
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Gold – Digital – Branded Content for Lockheed Martin titled “The Field Trip to Mars”
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Gold – Digital – Corporate Image for Lockheed Martin titled “The Field Trip to Mars”
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Gold – Digital – Innovative Use of Digital for Lockheed Martin titled “The Field Trip to Mars”
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Gold – The NEW – Creative Technology for Lockheed Martin titled “The Field Trip to Mars”
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Gold – The NEW – Technology Development for Lockheed Martin titled “The Field Trip to Mars”
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Gold – The NEW – Virtual Reality for Lockheed Martin titled “The Field Trip to Mars”
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Silver – Digital – Visual Design for Lockheed Martin titled “The Field Trip to Mars”
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Silver – Integration – Integration for Lockheed Martin titled “The Field Trip to Mars”
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Silver – Non-Traditional – Experiential for Lockheed Martin titled “The Field Trip to Mars”
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Silver – The NEW – Brand Experience for Lockheed Martin titled “The Field Trip to Mars”
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Bronze – Digital – Animation/Motion Graphics for US Army titled “Cryptaris Mission Status”
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Bronze – Digital – Microsites for US Army titled “Cryptaris Mission Status”
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Bronze – Non-Traditional – Corporate Image for Lockheed Martin titled “The Field Trip to Mars”
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Bronze – Non-Traditional – Interactive Installations for Lockheed Martin titled “The Field Trip to Mars”
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Finalist – Design – Branded Content for Lockheed Martin titled “The Field Trip to Mars”
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Finalist – Non-Traditional – Branded Content for Lockheed Martin titled “The Field Trip to Mars”
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Finalist – Non-Traditional – Health Care Services for Cigna Health Insurance titled “Cigna Job Swap”
Venables Bell & Partners awards:
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Gold – Integration – Multi-platform Campaign for REI titled “#OptOutside”
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Gold – Non-Traditional – Experiential for REI titled “#OptOutside”
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Gold – Non-Traditional – Guerrilla Marketing for REI titled “#OptOutside”
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Gold – Non-Traditional – Retail for REI titled “#OptOutside”
PRETTYBIRD, Culver City awards:
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Gold – Music Video – Best Music Video for Coldplay titled “Up&Up”
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Gold – Music Video – Direction for Coldplay titled “Up&Up”
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Bronze – Music Video – Best Music Video for Beyoncé titled “Formation”
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Bronze – Music Video – Direction for Beyoncé titled “Formation”
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Finalist – Design – Innovative Use of Design for Intel Technology titled “The Lady Gaga Experience”
Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”
Additional Winners and Finalists from the US include (in alphabetical order):
180LA, Santa Monica
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Gold – Branded Entertainment – Online Series for UNICEF titled “Unfairy Tales”
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Gold – TV/Cinema/Online Film – Public Service/Social Welfare Campaign for UNICEF – Unfairy Tales Campaign titled “Malak and the Boat”, “Ivine and Pillow”, “Mustafa Goes for a Walk”
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Silver – Production & Post-Production – Animation for UNICEF titled “Unfairy Tales – Malak and the Boat”
22squared, Atlanta
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Bronze – Production & Post-Production – Animation for Interface titled “The Unlikely Hero”
Amusement Park Entertainment, Santa Ana
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Silver – Branded Entertainment – Entertainment Audio for JBL titled “Bigger Than Us”
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Silver – Branded Entertainment – Experiential/Live Events for Stride Gum Mad Intense Flavors titled “Stride Gum Presents Heaven Sent”
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Silver – Branded Entertainment – Television Program – Taped or Live Event for Stride Gum Mad Intense Flavors titled “Stride Gum Presents Heaven Sent”
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Bronze – Branded Entertainment – Branded IP for Stride Gum Mad Intense Flavors titled “Stride Gum Presents Heaven Sent”
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Bronze – Non-Traditional – Live Events – Beyond Advertising for Stride Gum Mad Intense Flavors titled “Stride Gum Presents Heaven Sent”
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Finalist – The NEW – Brand Content for Stride Gum Mad Intense Flavors titled “Stride Gum Presents Heaven Sent”
Antfood, Brooklyn
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Finalist – Music & Sound – Sound Design for Nike titled “Hypervenom”
Arnold Worldwide, Boston
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Bronze – Music & Sound – Music Adaptation – Song for Hershey's titled “My Dad”
barrettSF, San Francisco
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Bronze – Music Video – Animation for Blackalicious titled “Sports Alphabet”
BBDO New York, New York
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Gold – Branded Entertainment – Entertainment Audio for GE titled “GE Podcast Theatre presents The Message”
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Gold – Branded Entertainment – Trans-Media for GE titled “GE Podcast Theatre presents The Message”
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Silver – Digital – Branded Content for GE titled “GE Podcast Theatre presents The Message”
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Silver – Digital – Use of Social Media for Lowe's titled “Social Innovation Campaign”
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Silver – Production & Post-Production – Production Design for Autism Speaks titled “The World of Autism”
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Silver – Radio & Audio – Innovative Use of Radio & Audio for GE titled “GE Podcast Theatre presents The Message”
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Silver – TV/Cinema/Online Film – Banking/Financial/Insurance for American Family Insurance titled “Judo Kid”
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Silver – TV/Cinema/Online Film – Confections/Snacks for Mars Chocolate North America / Snickers titled “Marilyn”
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Silver – TV/Cinema/Online Film – Copywriting for Foot Locker titled “Fly Your Own Way”
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Silver – TV/Cinema/Online Film – Humour for AT&T titled “Boyfriend”
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Bronze – Branded Entertainment – Experiential/Live Events for Mars Chocolate North America / Snickers titled “Switcheroo”
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Bronze – Digital – Branded Content for Lowe's titled “Social Innovation Campaign”
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Bronze – Digital – Confections/Snacks for Mars Chocolate North America / Snickers titled “Switcheroo”
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Bronze – Digital – Retail for Lowe's titled “Social Innovation Campaign”
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Bronze – Music & Sound – Music Original – Score for American Family Insurance titled “Judo Kid”
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Bronze – Music & Sound – Sound Design for Mars Petcare / Pedigree titled “Dark to Light”
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Bronze – Music & Sound – Use of Licensed Music for Bacardi titled “The Truck”
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Bronze – TV/Cinema/Online Film – Campaign for AT&T titled “Married Friend”, “Boyfriend”, “Impulsive Friend”, “Sentimental Friend”
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Bronze – TV/Cinema/Online Film – Beverages – Non-Alcoholic for PepsiCo / Mountain Dew Kickstart titled “Puppymonkeybaby”
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Bronze – TV/Cinema/Online Film – Copywriting for AT&T titled “Married Friend”
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Bronze – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Lowe's titled “In-a-Snap”
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Finalist – Design – Motion Graphics – Animation for Autism Speaks titled “The World of Autism”
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Finalist – Production & Post-Production – Animation for Autism Speaks titled “The World of Autism”
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Finalist – The NEW – Media Innovation for Lowe's titled “In-a-Snap”
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Finalist – TV/Cinema/Online Film – Campaign for Mars Chocolate North America – Snickers Crisper titled “Internship”, “Figure Drawing”, “Curfew”
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Finalist – TV/Cinema/Online Film – Beverages – Non-Alcoholic for PepsiCo / Pepsi titled “Marshawn”
Bob Industries, Santa Monica
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Gold – Branded Entertainment – Music Videos for S7 Airlines titled “OKGO Upside Down & Inside Out”
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Gold – Music Video – Best Music Video for OKGO titled “Upside Down & Inside Out”
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Gold – Production & Post-Production – Direction for S7 Airlines titled “OKGO Upside Down & Inside Out”
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Bronze – TV/Cinema/Online Film – Branded Content for S7 Airlines titled “OKGO Upside Down & Inside Out”
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Bronze – TV/Cinema/Online Film – Social Media for S7 Airlines titled “OKGO Upside Down & Inside Out”
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Bronze – TV/Cinema/Online Film – Travel for S7 Airlines titled “OKGO Upside Down & Inside Out”
Catchword, Oakland
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Silver – Verbal Identity – Naming for Mochidoki
CBX, New York
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Silver – Verbal Identity – Naming for Yesway titled “Say yes to convenience.”
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Silver – Verbal Identity – Tone of Voice for She Should Run
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Finalist – Verbal Identity – Tone of Voice for Avalon Organics titled “Deep-Rooted Beauty Care”
Commonwealth//McCann, Detroit
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Silver – TV/Cinema/Online Film – Social Media for Chevrolet titled “Cages”
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Bronze – The NEW – Brand Content for Chevrolet titled “Cages”
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Finalist – TV/Cinema/Online Film – Social Media for Chevrolet titled “Aluminum Man”
Connelly Partners, Boston
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Silver – Verbal Identity – Campaign Tagline/Endline for Stowe Mountain Resorts titled “It’s Bigger Than a Mountain”
CP+B, Boulder
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Gold – Non-Traditional – Experiential for Kraft Mac & Cheese titled “Blind Taste Test”
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Silver – Integration – Multi-platform Campaign for Kraft Mac & Cheese titled “Blind Taste Test”
CP+B, Miami
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Silver – Radio & Audio – Public Service/Social Welfare for Mission 22/ Elder Heart titled “Unheard Soldier”
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Bronze – Radio & Audio – Sound Design for Mission 22/ Elder Heart titled “Unheard Soldier”
Cut+Run, Los Angeles
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Bronze – Production & Post-Production – Editing for Old Navy titled “Kid's Table”
David&Goliath, El Segundo
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Finalist – TV/Cinema/Online Film – Copywriting for Kia Motors America titled “Walken Closet”
DCX Growth Accelerator, Brooklyn
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Bronze – Non-Traditional – Public Service/Social Welfare for Jesse's Deli titled “#jessespricedout”
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Finalist – Non-Traditional – Retail for Jesse's Deli titled “#jessespricedout”
DDB Chicago, Chicago
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Gold – Radio & Audio – Original Music for Jeep titled “4x4ever”
DDB San Francisco, San Francisco
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Finalist – TV/Cinema/Online Film – Campaign for Slim Jim titled “Buggy”, “Space Chase”, “Grease Monkeys”, “Line Up”
Design Army, Washington DC
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Gold – Package Design – Foods for Harper Macaw titled “The (Very) Political Collection”
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Bronze – Design – Brochures/Catalogues – Business-to-Business Campaign for Maryland Institute College of Art titled “Commotion Issue No.1”, “Commotion Issue No.2”
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Bronze – Design – Art Direction for Georgetown Optician titled “Our Family Knows Glasses”
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Bronze – Design – Client Promotion for Neenah Paper titled “Character”
Deutsch, New York
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Silver – Digital – Use of Social Media for Krylon titled “The First Ever Pinterest Yard Sale”
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Silver – The NEW – Media Innovation for Krylon titled “The First Ever Pinterest Yard Sale”
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Finalist – Integration – Multi-platform Campaign for Krylon titled “The First Ever Pinterest Yard Sale”
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Finalist – Production & Post-Production – Direction Campaign for Krylon titled “Bike”, “Chair”, “Watering Can”
DigitasLBi, Boston
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Finalist – Branded Entertainment – Documentary Short Film for Dunkin' Donuts On-The-Go App titled “World’s Fastest Dunkin’ Run; ‘Behind the Scenes’”
DigitasLBi North America, Atlanta
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Bronze – Billboard – Public Service/Social Welfare Campaign for Lost-n-Found Youth – The Future of Hate – Stop HB757 Campaign titled “Standard Sign”, “Beer Sign”, “Flower Sign”, “Rent Sign”, “Adoption Sign”, “Wedding Sign”
DigitasLBi North America, Chicago
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Finalist – Digital – Public Service/Social Welfare for Care Counts titled “Care Counts”
Energy BBDO, Chicago
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Gold – Production & Post-Production – Visual Effects for LG Electronics titled “LG – World of Play”
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Finalist – Digital – Viral for Extra Gum titled “Sarah & Juan”
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Finalist – Music & Sound – Music Adaptation – Song for Extra Gum titled “Sarah & Juan”
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Finalist – Poster – Consumer Campaign for Ziploc® – Chaos Comes to Life Campaign titled “Toys”, “Tools”, “Cereal”
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Finalist – Production & Post-Production – Direction for Extra Gum titled “Sarah & Juan”
FCB Chicago, Chicago
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Gold – TV/Cinema/Online Film – Copywriting for Clark Street Bridge titled “Looking Back”
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Bronze – Non-Traditional – Experiential for Contours Bliss Stroller titled “The Baby Stroller Test-Ride by Contours”
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Bronze – Poster – Art Direction Campaign for Boeing Flypaper titled “Heart”, “Dart”, “Beetle”
Fitzgerald & CO, Atlanta
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Finalist – Radio & Audio – Campaign for Quikrete Fast-Setting Concrete titled “Coal”, “Independence”, “Pet”, “Princess”
Found Objects Music Productions, New York
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Finalist – Music & Sound – Music Adaptation – Instrumental for Under Armour titled “Rule Yourself”
FRED & FARID, New York
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Silver – Branded Entertainment – Trans-Media for Louis XIII Cognac titled “#Notcomingsoon”
Goodby Silverstein & Partners, San Francisco
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Silver – Digital – Branded Content for The Dalí Museum titled “Dreams of Dalí”
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Silver – Digital – Entertainment for The Dalí Museum titled “Dreams of Dalí”
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Finalist – Integration – Integration for Doritos titled “Doritos Rainbows”
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Finalist – Non-Traditional – Confections/Snacks for Doritos titled “Doritos Rainbows”
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Finalist – Non-Traditional – Entertainment for The Dalí Museum titled “Dreams of Dalí”
Grey New York, New York
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Gold – Design – Installations/Displays – Temporary for States United To Prevent Gun Violence titled “Gun Shop”
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Gold – Integration – Multi-platform Campaign for States United To Prevent Gun Violence titled “Gun Shop”
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Gold – Non-Traditional – Public Service/Social Welfare for States United To Prevent Gun Violence titled “Gun Shop”
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Gold – The NEW – Media Innovation for Volvo titled “Interception”
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Silver – Non-Traditional – Branded Content for Pantene titled “Dad-Do”
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Bronze – Branded Entertainment – Scripted Short Film for States United To Prevent Gun Violence titled “Gun Crazy”
Grey San Francisco, San Francisco
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Silver – Branded Entertainment – Documentary Short Film for Norton titled “In Search of the Most Dangerous Town on the Internet”
J. Walter Thompson, New York
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Gold – Design – Experiential Marketing for Tribeca Film Festival titled “ReActor”
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Bronze – Design – Product Design for Puma titled “BeatBot”
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Bronze – Poster – Use of Illustration Campaign for Puma Suede titled “1960s”, “1970s”, “1980s”, “1990s”, “2000s”, “2010s”
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Finalist – Non-Traditional – Interactive Installations for Tribeca Film Festival titled “ReActor”
J. Walter Thompson Atlanta, Atlanta
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Silver – Music & Sound – Sound Design for Pennzoil titled “JOYRIDE Circuit”
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Finalist – Billboard – Innovative Use of Billboard for ELITE titled “Flashlight Billboard”
J. Walter Thompson Puerto Rico, San Juan
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Gold – The NEW – Brand Content for Triple-S Advantage titled “38 Years Later”
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Silver – Branded Entertainment – Scripted Television Movie for Triple-S Advantage titled “38 Years Later”
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Finalist – Integration – Multi-platform Campaign for Triple-S Advantage titled “38 Years Later”
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Finalist – The NEW – Media Innovation for Triple-S Advantage titled “38 Years Later”
JAMM, Santa Monica
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Bronze – Production & Post-Production – Visual Effects for Kohler titled “Never Too Next”
Johannes Leonardo, New York
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Silver – Music & Sound – Music Original – Song for adidas Originals titled “Future”
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Silver – TV/Cinema/Online Film – Apparel for adidas Originals titled “Future”
Jones Knowles Ritchie, New York
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Gold – Package Design – Product Line for Budweiser titled “America is in Your Hands”
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Silver – Package Design – Product Line for Budweiser titled “Budweiser Global Redesign”
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Bronze – Design – Use of Typography Campaign for Budweiser titled “America Bottle”, “America Can”, “America Side by Side”
Landor, Cincinnati
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Finalist – Design – Brand Identity – Local for Hamilton County Heroin Coalition titled “Inject Hope”
Leo Burnett, Chicago
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Gold – Design – Branded Content for Van Gogh “Bedrooms” Exhibit titled “Van Gogh BnB”
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Gold – Non-Traditional – Entertainment for Van Gogh "Bedrooms" Exhibit titled “Van Gogh BnB”
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Gold – Non-Traditional – Experiential for Van Gogh "Bedrooms" Exhibit titled “Van Gogh BnB”
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Gold – The NEW – Brand Experience for Van Gogh "Bedrooms" Exhibit titled “Van Gogh BnB”
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Silver – Branded Entertainment – Experiential/Live Events for Van Gogh "Bedrooms" Exhibit titled “Van Gogh BnB”
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Silver – Print – Public Service/Social Welfare Campaign for Donate Life America titled “Elizabeth Williams”, “Frederick Jones”
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Bronze – Design – Experiential Marketing for Van Gogh “Bedrooms” Exhibit titled “Van Gogh BnB”
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Bronze – Print – Art Direction Campaign for Donate Life America titled “Elizabeth Williams”, “Frederick Jones”
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Bronze – Production & Post-Production – Direction for Samsung titled “Sink”
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Finalist – Music & Sound – Music Adaptation – Song for Samsung Galaxy S7 titled “The Anthem”
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Finalist – Production & Post-Production – Cinematography for Samsung titled “Snail”
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Finalist – Production & Post-Production – Cinematography for Samsung titled “The Chant”
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Finalist – Production & Post-Production – Editing for Samsung titled “The Chant”
MassiveMusic, New York
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Bronze – Music & Sound – Music Original – Song for Fiber One titled “Expecting”
McCann Worldgroup Puerto Rico, San Juan
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Gold – Branded Entertainment – Social Awareness for Primera Hora titled “Pepito”
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Gold – The NEW – Brand Content for Primera Hora titled “Pepito”
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Gold – The NEW – Media Innovation for Primera Hora titled “Pepito”
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Silver – Integration – Integration for Primera Hora titled “Pepito”
mcgarrybowen, New York
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Silver – Music & Sound – Music Adaptation – Instrumental for United Airlines titled “One Journey Two Teams”
MullenLowe, Boston
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Silver – TV/Cinema/Online Film – Corporate Image for JetBlue titled “Fly Babies”
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Silver – TV/Cinema/Online Film – Social Media for Safe Roads Alliance titled “Text and Drive”
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Bronze – TV/Cinema/Online Film – Public Service/Social Welfare for Safe Roads Alliance titled “Text and Drive”
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Bronze – TV/Cinema/Online Film – Travel for JetBlue titled “Fly Babies”
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Bronze – TV/Cinema/Online Film – Travel for JetBlue titled “Reach Across The Aisle”
MullenLowe, Los Angeles
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Silver – TV/Cinema/Online Film – Automotive for Acura titled “The Test”
Musikvergnuegen, Los Angeles
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Bronze – Music & Sound – Music Adaptation – Instrumental for Intel titled “Experience Amazing”
Ogilvy & Mather, Chicago
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Silver – Design – Installations/Displays – Temporary for Glade titled “Museum of Feelings”
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Silver – Design – Posters for Steppenwolf 40th Anniversary titled “Of Mice and Men”
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Silver – Design – Use of Illustration for Steppenwolf 40th Anniversary titled “One Flew Over the Cuckoo's Nest”
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Bronze – Design – Poster Campaign for Steppenwolf 40th Anniversary titled “Grapes of Wrath”, “East of Eden”, “Of Mice and Men”, “Raisin in the Sun”, “Death of a Salesman”, “Glengarry Glen Ross”
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Bronze – Design – Use of Illustration Campaign for Steppenwolf 40th Anniversary titled “Elephant Man”, “East of Eden”, “One Flew Over the Cuckoo's Nest”, “Dumbwaiter”, “Grapes of Wrath”, “The Killer”
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Finalist – Design – Use of Typography Campaign for Steppenwolf 40th Anniversary titled “Cloud Nine”, “Division Street: America”, “Love Letters”
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Finalist – Design – Posters for Steppenwolf 40th Anniversary titled “Death of a Salesman”
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Finalist – Digital – Entertainment for Glade titled “Museum of Feelings”
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Finalist – Digital – Innovative Use of Digital for Glade titled “Museum of Feelings”
Ogilvy New York, New York
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Silver – Design – Use of Typography for Webby Awards titled “Typevoice”
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Silver – TV/Cinema/Online Film – Branded Content for Qualcomm Snapdragon titled “Lifeline”
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Bronze – Branded Entertainment – Scripted Short Film for Qualcomm Snapdragon titled “Lifeline”
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Bronze – Digital – Visual Design for Webby Awards titled “Typevoice”
PepsiCo Design & Innovation, New York
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Finalist – Package Design – Product Line for Pepsi titled “Prestige Bottle”
R/GA, New York
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Gold – Design – Branded Content for Samsung titled “ANTIdiaRy”
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Bronze – Branded Entertainment – Virtual Reality for Samsung titled “ANTIdiaRy”
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Bronze – TV/Cinema/Online Film – Copywriting for Samsung titled “Mom Texts”
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Bronze – TV/Cinema/Online Film – Humour for Samsung titled “Mom Texts”
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Finalist – Radio & Audio – Innovative Use of Radio & Audio for Nike titled “Pace Station”
R/GA's Hustle, Los Angeles
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Gold – Digital – Use of Social Media for Beats By Dre titled “Straight Outta”
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Gold – Digital – Viral for Beats By Dre titled “Straight Outta”
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Gold – Integration – Integration for Beats By Dre titled “Straight Outta”
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Silver – Digital – Electronic Equipment for Beats By Dre titled “Straight Outta”
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Silver – Non-Traditional – Direct Marketing for Beats By Dre titled “Straight Outta”
Rattling Stick, Santa Monica
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Silver – TV/Cinema/Online Film – Household Products for Procter & Gamble titled “Strong”
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Bronze – Production & Post-Production – Editing for Nike titled “The Switch”
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Finalist – Production & Post-Production – Cinematography for Nike titled “The Switch”
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Finalist – Production & Post-Production – Direction for Nike titled “The Switch”
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Finalist – TV/Cinema/Online Film – Apparel for Nike titled “The Switch”
RPA, Santa Monica
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Silver – Design – Art Direction for Honda titled “Paper”
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Bronze – Production & Post-Production – Animation for Honda titled “Paper”
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Finalist – Design – Motion Graphics – Animation for Honda titled “Paper”
Saatchi & Saatchi New York, New York
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Bronze – Non-Traditional – Direct Marketing for Walmart titled “Greenlight A Vet”
Sandstrom Partners, Portland
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Finalist – Package Design – Liquors for Stillhouse Moonshine Whiskey titled “Stillhouse Packaging”
SapientNitro, Miami
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Finalist – Music & Sound – Music Adaptation – Instrumental for Natural Resources Defense Council titled “Save the Food: The Extraordinary Life and Times of Strawberry”
Slim Pictures, Los Angeles
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Silver – Production & Post-Production – Direction for Barbie titled “Imagine The Possibilities”
SMUGGLER, New York
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Bronze – Music Video – Best Music Video for Leon Bridges titled “River”
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Bronze – Music Video – Direction for Leon Bridges titled “River”
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Bronze – Production & Post-Production – Editing for AT&T – It Can Wait titled “Fletcher's Drive”
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Bronze – TV/Cinema/Online Film – Public Service/Social Welfare for AT&T – It Can Wait titled “Fletcher's Drive”
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Finalist – Production & Post-Production – Direction for AT&T – It Can Wait titled “Fletcher's Drive”
Starcom, Boston
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Finalist – Branded Entertainment – Television Program – Taped or Live Event for Bank of America titled “Special Olympics with Dustin Plunkett”
TBWAChiatDay, New York
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Gold – Billboard – Art Direction Campaign for Airbnb titled “Octopus”, “Spider”, “Penguin”, “Armadillo”, “Pig”
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Silver – Billboard – Consumer Campaign for Airbnb titled “Octopus”, “Spider, Penguin”, “Armadillo”, “Pig”
The Martin Agency, Richmond
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Gold – Branded Entertainment – Scripted Short Film for Donate Life titled “The World's Biggest Asshole”
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Gold – TV/Cinema/Online Film – Campaign for GEICO – Fast Forward Campaign titled “Forest”, “Lake”, “Hike”, “Going Up”
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Gold – TV/Cinema/Online Film – Banking/Financial/Insurance for GEICO titled “Fast Forward – Forest”
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Gold – TV/Cinema/Online Film – Public Service/Social Welfare for Donate Life titled “The World's Biggest Asshole”
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Silver – TV/Cinema/Online Film – Banking/Financial/Insurance for GEICO titled “It's What You Do: Countdown”
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Bronze – TV/Cinema/Online Film – Banking/Financial/Insurance for GEICO titled “It's What You Do: Spy”
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Bronze – TV/Cinema/Online Film – Banking/Financial/Insurance for GEICO titled “It's What You Do: Whisper”
The Richards Group, Dallas
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Silver – Radio & Audio – Script Writing for Motel 6 titled “Standing Desk”
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Silver – Radio & Audio – Travel for Motel 6 titled “Facelift”
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Silver – Radio & Audio – Travel for Motel 6 titled “Standing Desk”
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Bronze – Radio & Audio – Campaign for Motel 6 titled “Dating App”, “Facelift”, “Political Ad”
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Bronze – Radio & Audio – Script Writing for Motel 6 titled “Facelift”
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Bronze – Radio & Audio – Script Writing for Motel 6 titled “Lingo”
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Bronze – Radio & Audio – Travel for Motel 6 titled “Lingo”
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Bronze – Radio & Audio – Travel for Motel 6 titled “Man Bun”
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Finalist – Radio & Audio – Travel for Motel 6 titled “Modern Art”
VML, Kansas City
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Bronze – Branded Entertainment – Documentary Feature Film for Tennessee Department of Tourist Development titled “Born in Bristol”
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Finalist – Branded Entertainment – Experiential/Live Events for MLB Urban Youth Academy titled “Relay the Way”
We Believers, New York
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Gold – Package Design – Beers for Saltwater Brewery titled “Edible Six Pack Rings”
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Finalist – Non-Traditional – Beverages – Alcoholic for Saltwater Brewery titled “Edible Six Pack Rings”
Yessian Music, New York
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Finalist – Music & Sound – Music Original – Score for Macy's titled “The Wish Writer”
Y&R Puerto Rico, San Juan
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Finalist – Radio & Audio – Public Service/Social Welfare for Gender Pay Gap titled “Unfair Duet”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, fifteen GRAND LIAs were awarded:
- adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled “Tiny Dancer”
- Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
- Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
- FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
- HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”
- J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
- McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”
- McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
- McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
- PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
- SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
- Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI titled “#OptOutside”
- Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
- Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.
The following companies were honored with the 2016 Of The Year Awards:
- Network of the Year: McCann Worldgroup
- Agency of the Year: McCann New York
- Production Company of the Year: Framestore
- Post-Production Company of the Year: The Mill
- Radio & Audio Company of the Year: Produce Sound, Johannesburg
- Music & Sound Company of the Year: Factory, London
