CLIENT
Bimbo Bakeries/Oroweat.
PRODUCTION CO.
JGF, Hollywood.
Jeff Gorman, director; Curtis Wehr, DP; Damien Stevens, executive producer; Lilly LaBonge, producer. Shot on location in Pacific Palisades, Calif.
AGENCY
FCB Worldwide, Irvine, Calif.
Holland Henton, executive creative director; John Brooks, executive producer; Deidre McQuade, group creative director; Bob Rayburn, art director; Chris DeNinno, copywriter.
EDITORIAL
Mint, Santa Monica.
Jeff Malmberg, editor; Jen Gillaspy, assistant editor; Scott Friske, producer.
POST/VISUAL EFFECTS
Colorado FX, Santa Monica.
George Fitz, online editor; Oliver Hotz and Mark Wilson, visual effects artists; Paul Kirsch, compositor; Tami Goldsmith, producer.
The Syndicate, Santa Monica.
Beau Leon, colorist.
AUDIO POST
POP Sound, Santa Monica.
Peter Rincon, mixer; Jason Altman, assistant mixer.
MUSIC
Howling Music, Malibu, Calif.
David Grow, composer.
SOUND DESIGN
POP Sound, Santa Monica.
Peter Rincon, sound designer.
Mint.
Jeff Malmberg and Jen Gillaspy, sound designers.
THE SPOT
"Midnight Snack" (:30) shows a woman making a trip to the market for a loaf of bread late at night. When she arrives home, the viewer discovers that she made the trip just so she could finish making her sandwich with Oroweat because, as the tagline states, it’s "Oroweat or nothing."
Spot broke March 10.