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    Deutsch Strips For Snapple

    By SHOOT StaffUpdated:No Comments1490 Views
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    CLIENT

    Snapple.

    PRODUCTION CO.

    Bob Industries, bicoastal.

    Spencer Susser, director; Morgan Susser, DP; T.K. Knowles, John O’Grady and Chuck Ryant, executive producers; Bart Lipton, producer. Shot at Occidental Studios, Hollywood.

    AGENCY

    Deutsch, New York.

    Kathy Delaney, managing partner/executive creative director; Scott Bassen, VP/associate creative director/art director; David Rosen, VP/associate creative director/copywriter; Bruce Andreini, senior producer.

    EDITORIAL

    ChicKönKey, New York.

    Jonathan Smalheiser, editor; Thomas Ostuni, assistant editor; Robin Hall, executive producer.

    POST/VISUAL EFFECTS

    Brickyard VFX, Boston.

    Geoff McAuliffe, online editor/Flame artist/colorist; Dave Waller, Flame artist; Kirsten Andersen, visual effects producer.

    Kaleidoscope Imaging, New York.

    Sergio Ohannessian, cap designer; Mark Palumbo, producer.

    AUDIO POST

    Sound Lounge, New York.

    Glen Landrum, mixer.

    MUSIC

    Duotone Audio Group, New York.

    Jack Livesey, creative director, and composer for "Pamplona"; Peter Nashel, creative director, and composer for "Synchronized Swim"; Dan Marocco, composer, "Bachelorette Party" and "Bouncing Car"; Amy Sheldon, executive producer.

    SOUND DESIGN

    ChicKönKey.

    Jonathan Smalheiser and Thomas Ostuni, sound designers.

    THE SPOTS

    Four commercials continue Snapple’s personified bottles campaign. "Pamplona" (:30) features a take-off on the running of the bulls—only it’s guinea pigs sporting tiny horns, going after unfortunate Snapple bottles. In "Bachelorette Party" (:15), female bottles hit a strip club. When the cop stripper removes his label, the bachelorette bottle jumps on stage and tackles him. "Wedding" (:30) shows two bottles about to begin their nuptials, only to have them interrupted by another bottle pounding on the glass high above the altar. The bride gets the shock of her life when the groom takes off with the interrupting bottle. Snapple bottles hit the pool in a stylish manner in "Synchronized Swim" (:15). And "Bouncing Car" (:15), which was selected as the grand prize winner from last year’s "What’s Your Story" promotion, shows a group of male Snapple bottles cruising the town, trying to pick up some hot female bottles. Unfortunately, the car’s hydraulics malfunction, and one of the guy bottles gets thrown out of the car.

    Spots broke April 14.

    Category:ScreenWork



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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