CLIENT
General Motors Corp./Hummer H2.
PRODUCTION CO.
Stink, London.
Snorri Brothers, director; Stephen Keith Roach, DP; Daniel Bergmann, executive producer; Marcela Jureckova, producer; Leifur Dagfinsson, line producer. Shot on location in Bakka Beach, Vatnajokull Glacier, Skaftafell and Hofn, Iceland.
AGENCY
Modernista!, Boston.
Lance Jensen and Gary Koepke, creative directors; Will Uronis, art director; Shane Hutton, copywriter; Jill Andresevic, producer; Katya Bankowsky, music supervisor.
EDITORIAL
Lost Planet, New York.
Hank Corwin and Geoff Hounsell, editors; Betsy Beale, executive producer.
POST/VISUAL EFFECTS
The Mill, New York.
Matt Turner and Adam Scott, colorists; Angus Kneale and Richard DeCarteret, Inferno artists; Wendy Garfinkle, producer.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, mixer.
MUSIC
Face The Music, New York.
Jon Florenzio, composer; Adam Joseph, producer.
SOUND DESIGN
Quakebasket, New York.
Tim Barnes, sound designer.
THE SPOT
"Supers" (:30) opens on a bright yellow H2 accelerating across a bleak terrain. As it does so, supers begin flashing on-screen: "Reenactment" and "For outdoor use only," cautions the type. The messages continue with, "Do not do this," "Play it safe" and "Grow up." The spot concludes with the reply from Hummer: "Whatever."
Spot broke in March.