CLIENT
CIGNA.
PRODUCTION CO.
HKM Productions, bicoastal.
Michael Karbelnikoff, director/DP; Lisa Margulis, executive producer (she has since joined bicoastal Anonymous Content); Pete Vitale, producer; Carl Swan, head of production. Shot on location in New York.
AGENCY
DDB New York.
John Staffen, executive creative director; Tony Romeo, creative director/art director; Mark Ledermann, creative director/copywriter; Eric Herrmann, producer.
EDITORIAL
Crew Cuts, New York.
Chuck Willis, editor; Melanie Klein, producer.
POST
Company 3, New York.
Victor Mulholland, colorist; Elisha Levin, producer.
Buzz, New York.
Peter Flack, Henry artist/online editor; John Loughlin, assistant Henry artist.
VISUAL EFFECTS
A52, Los Angeles.
Rick Hassen, managing director; Darcy Leslie Parsons, executive producer; Leighton Greer, producer; Patrick Murphy, lead designer; Mason Yi, graphic designer.
AUDIO POST
Buzz.
Michael Marinelli, mixer.
MUSIC
Endless Noise, Los Angeles.
Jeff Elmassian, lead composer; Andy Rehfeldt, additional composer; Celia Williams, executive producer; Kacy Palmieri, producer.
THE SPOTS
Four commercials—"George" (:60/:30), "Patricia," "Bill" and "Cheryl" (all :30s)—feature portraits of benefit managers giving their perspectives on job responsibilities. "Every benefits manager has a story to tell," states the voiceover by Donald Sutherland. "At CIGNA, we provide employee benefits that hear them. CIGNA: a business of caring."
Spots broke in late April.