CLIENT
Audi AG/Audi A8 L.
PRODUCTION CO.
Alamofilms, Madrid.
Julio del Álamo, director/DP; Juan Francisco Valderas, executive producer. Shot on location in Ingolstadt, Germany; Madrid and Tomelloso, Spain.
Red Truck Films, Raleigh, N.C.
Allen Weiss, director; Garye Costner, DP; Hal Goodtree, executive producer. Shot on location in Raleigh.
AGENCY
McKinney & Silver, Raleigh.
David Baldwin, executive creative director; Christopher Wilson, copywriter; Bob Ranew, art director; Toni Ingle, producer.
STOCK FOOTAGE
Audi Museum Ingolstadt.
EDITORIAL
The Whitehouse, New York.
Marc Langley, editor; Grant Gustafson, assistant producer; Melissa Thornley, producer; Julie Rechsteiner, assistant producer; Roe Bressan, managing director.
POST/VISUAL EFFECTS
Nice Shoes, New York.
Lez Rudge, colorist; Aron Baxter, Inferno artist/online editor.
AUDIO POST
audioEngine, New York.
Tom Goldblatt, mixer; Dave Scaringe, assistant mixer; Michael Porte, managing director.
MUSIC
Human, New York.
Gareth Williams, composer, "Wind Tunnel"; Morgan Visconti, composer, "Off Road"; Lindsay Jehan, composer, "Pit Stop."
THE SPOTS
Three :15 teaser spots— "Wind Tunnel," "Off Road" and "Pit Stop"—feature both vintage and current footage of the ways in which Audi has led the automotive world, and how they plan to do it again with the unveiling of the new vehicle. The ads all end with the tagline, "The all-new A8 L. Summer 2003."
"Wind Tunnel" and "Off Road" broke March 31; "Pit Stop" began airing April 7.