CLIENT
CamelBak.
PRODUCTION CO.
Limbo Films, Portland, Ore.
Gary Nolton, director/DP; Lisa Farnham, executive producer/producer. Shot on location in Las Vegas.
AGENCY
Sasquatch Advertising, Portland.
Tim Parker, creative director/art director; Greg Eiden, copywriter/producer.
EDITORIAL/POST
Mission Control, Portland.
George Mitchell, offline editor; Mike Quinn, online editor.
DownStream digital, Portland.
Jim Barrett, colorist.
VISUAL EFFECTS
Wallace Creative, Portland.
Don Wallace, animator.
AUDIO POST/
SOUND DESIGN
Digital One, Portland.
Eric Stolberg, mixer/sound designer.
MUSIC
Flooded Music, Portland.
Scott Fox, composer.
THE SPOT
In "Petroglyphs," a man and a woman take a hike in the mountains. She is armed with her CamelBak hydrating backpack system, while he has a small bottle of water. When they discover a petroglyph, they stop for a moment to admire the drawing. The woman then tells her friend she’s ready to head back, while he is disappointed to find that he’s out of water. The :30 concludes with a voiceover stating, "Quench your thirst for info at Camelbak.com."
Spot broke April 1.