Directors Guild of America National Executive Director Jay D. Roth today announced that Nhu-Y Phan will join the executive staff of the DGA as Assistant Executive Director, Local Stations in the Guild’s New York offices.
“We’ve recently strengthened our services to address the unique needs of our members who work at local stations, and Nhu-Y has been a big part of that,” said Roth. “Her extensive experience in labor relations and in the field will be a tremendous benefit to our members who work in news and sports.”
Phan will be involved in the negotiation, administration, and enforcement of the Guild’s agreements with local television stations nationwide. The agreements predominantly cover DGA members working on local news, sports, and related programs. She will also have responsibility with respect to diversity and will work closely with the DGA’s Eastern Diversity Steering Committee. Phan reports to Eastern Executive Director Neil Dudich.
Phan joined the DGA in 2014 as a business representative. In that role, she represented members working on news, sports, and variety programs. Prior to joining the Guild, she worked as an associate at Robin, Urann, Spencer, Picard & Cangemi, ALPC where she represented private and public sector unions in legal matters and enforced collective bargaining agreements. She received her bachelor’s degree from Stanford University and her J.D. from Boston College Law School.
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Sonic branding is a powerful tool for connecting with consumers through social media,
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding.
Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values.
Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity.
Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More