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    Pink Noise Parties With Jeter, Boss For Visa

    By SHOOT StaffUpdated:No Comments1368 Views
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    CLIENT

    Visa USA/Visa Check Card.

    PRODUCTION CO.

    HKM Productions, bicoastal.

    Michael Karbelnikoff, director; Wells Hackett, DP; Carl Swan, executive producer; Rob Stark, line producer; Elizabeth Minzes, head of production. Shot on location in Orlando, Fla.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Jimmy Siegel, senior executive creative director/copywriter; Brian McDermott, associate creative director/copywriter; Ron Palumbo, associate creative director/art director; Peter Feldman, producer.

    EDITORIAL

    The Now Corporation, New York.

    Owen Plotkin, editor; Ren Cheadle, assistant editor.

    POST/VISUAL EFFECTS

    Company 3, New York.

    Billy Gabor and Tim Masick, colorists; Luana Ayres and Elisha Levin, producers.

    The Mill, New York.

    Verity Garantham, executive producer; Julie Watkins, online editor/Inferno artist; Gavin Wellsman, assistant Inferno artist.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone and Peter Holcomb, mixers.

    MUSIC

    Pink Noise, New York.

    Steven Bernstein, composer; Michael Maxwell, creative director/executive producer; Steve Shirk, producer.

    SOUND DESIGN

    The Now Corporation.

    Owen Plotkin, sound designer.

    THE SPOT

    "George and Derek" plays off the highly-publicized "feud" between the New York Yankees shortstop/captain and the team’s owner, and continues the long-running "It’s everywhere you want to be" campaign. The :30 opens with Steinbrenner demanding to know how Jeter could possibly afford to keep up with his baseball schedule and dine, dance and party seven nights a week. To answer, Jeter shows the Boss his Visa card. What follows is a rapid-fire tour through some of New York’s hotspots, ending with the duo apparently putting their differences aside while dancing on a conga line at a nightclub.

    Spot broke June 2.

    Category:ScreenWork



    Walmart’s DEI rollback Signals A Shift In The Wake of Trump’s Election Victory. Will Other Advertisers Follow Suit?

    Wednesday, November 27, 2024

    Walmart's sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at U.S. companies that are re-evaluating the legal and political risks associated with bold programs to bolster historically underrepresented groups.

    The changes announced by the world's biggest retailer on Monday followed a string of legal victories by conservative groups that have filed an onslaught of lawsuits challenging corporate and federal programs aimed at elevating minority and women-owned businesses and employees.

    The retreat from such programs crystalized with the election of former President Donald Trump, whose administration is certain to make dismantling diversity, equity and inclusion programs a priority. Trump's incoming deputy chief of policy will be his former adviser Stephen Miller, who leads a group called America First Legal that has aggressively challenged corporate DEI policies.

    "There has been a lot of reassessment of risk looking at programs that could be deemed to constitute reverse discrimination," said Allan Schweyer, principal researcher at the Human Capital Center at the Conference Board.

    "This is another domino to fall and it is a rather large domino," he added.

    Among other changes, Walmart said it will no longer give priority treatment to suppliers owned by women or minorities. The company also will not renew a five-year commitment for a racial equity center set up in 2020 after the police killing of George Floyd. And it pulled out of a prominent gay rights index.

    Schweyer said the biggest trigger for companies making such changes is simply a reassessment of their legal risk exposure, which began after U.S. Supreme Court's ruling in June 2023 that ended affirmative action in... Read More

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