Y&R New Zealand โMcWhopperโ Campaign Awarded Its Second Grand Prix
At tonight’s award show at Cannes, Y&R was awarded the Grand Prix in the Media category for the McWhopper campaign created by Y&R New Zealand for Burger King. The campaign picked up another Grand Prix opening night in the Print & Publishing Category, as well as 4 Gold and 2 Silver Lions.
The campaign, which began with a print ad in The New York Times and The Chicago Tribune, and was surrounded by shareable content, struck a chord around the world. The campaign went viral, with nearly 8.9 billion media impressions, $138 million in earned media and a 40 percent increase in awareness of Peace Day, uplifting all of Burger King’s brand attributes. Around the world, people uploaded videos of their own McWhopper creations.
Tony Granger, Global Chief Creative Officer of Y&R stated: “We are ecstatic to win a second Grand Prix for the McWhopper campaign tonight. Josh Moore, Tom Paine and the whole team at Y&R New Zealand were passionate and persistent — and it goes without saying that the campaign would not have taken flight without Burger King’s SVP of Global Brand Marketing, Fernando Machado. We thank him for his faith in the team and the power of a great idea.”
Josh Moore, CEO and CCO of Y&R New Zealand, stated: “On the morning that the print ad appeared, we were ready and armed to help consumersconnect with the campaign. It was extraordinary, however, to see it come alive and then go viral. Here at Cannes, we are grateful and thankful for this second Grand Prix and the recognition of our industry. This is truly memorable.” Last year, Y&R won the Media Grand Prix for Vodafone’s “Between Us” campaign.
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Y&R is one of the largest and most iconic agencies in the world. It has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and Xerox, among many others. Y&R is part of WPP (NASDAQ: WPPGY) http://yr.com
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More