CLIENT
Toyota Motorsports.
PRODUCTION CO.
Chelsea Pictures, bicoastal.
Ago Panini, director; Paolo Caimi, DP; Allison Amon, executive producer/producer; Steve Wax and Lisa Mehling, executive producers. Shot on location in Milan, Italy.
L’Isola Production Service, Milan.
Claudio Pintus and Barbara Manfredini, executive producers.
Fusion Films, Santa Monica. (racing footage)
Patrick Solomon, director/DP; Peter Abraham, executive producer; Kristy Kessler, line producer. Shot on location in Phoenix.
AGENCY
Saatchi & Saatchi LA, Torrance, Calif.
Greg Braun and Max Godsil, creative directors; Dino Spadavecchia, art director; Steve Austin, copywriter; David Hoogenakker, producer; Colleen Walsh, assistant producer for "Light & Strong."
EDITORIAL
Radium, Santa Monica.
Bill Weber, editor; Mike Benecke, assistant editor.
POST/VISUAL EFFECTS
Radium.
Scott Rader, online editor/lead compositor; Jonathan Keeton, visual effects supervisor; Matthew McManus, executive producer; Sascha Flick, producer; Tom Briggs, CG artist for "Light & Strong."
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
RavensWork, Venice, Calif.
Chris Canning, mixer; Kirk Carrison, assistant mixer.
MUSIC
Admusic, Santa Monica.
Paul Bessenbacher, composer, "Downforce"; Steve Hampton, composer, "Light & Strong"; Korbin Kraus, executive producer.
SOUND DESIGN
RavensWork.
Chris Canning, sound designer.
THE SPOT
Two :30s focus on Toyota racing development engineers and their unique world. In "Downforce," the engineer is shown running through a city and using his ability to control gravity while navigating around obstacles. He runs up a wall to circumvent a barking dog and onto the side of a bus to avoid a group of people. In "Light & Strong," an engineer is by himself, working on a weekend evening in the office. He makes a paper airplane that soon takes on unusual properties: it breaks through walls, a water cooler and bookshelves. The lightness of the jet belies the strength and power of the engineer’s creation. Each of the spots ends with footage of Toyota-powered or sponsored cars in action at the track.
"Downforce" broke April 12; "Light & Strong" began airing May 23.