CLIENT
Nestlé Purina PetCare/Friskies.
PRODUCTION CO.
Scream, Los Angeles.
Mike Rowles, director/DP; Charles Salice, executive producer; Leora Glass, producer. Shot on location in Los Angeles.
AGENCY
Avrett, Free & Ginsberg, New York.
Evan Brownstein, creative director/copywriter; Yucel Erdogan, art director; Frank Ginsberg, executive producer; Lynne Kluger, producer.
EDITORIAL
Purple Cow Post, New York.
Brian Kushner, editor; Jose Wassaff, assistant editor.
POST/VISUAL EFFECTS
The Design Group, New York.
Jonas Landau, online editor/visual effects artist.
Rushes/601, Los Angeles.
Chico Dowden, colorist.
AUDIO POST
audioEngine, New York.
Joe Vagnoni, mixer.
THE SPOT
In the :30 "Friskies For More," active cats go about their day while type design illustrates such phrases as, "more fun," "more satisfied," "more strut," and "more frisky." A voiceover concludes, "Dry food, wet food, treats. Friskies … for more," as a montage of the various Friskies products is shown.
Spot broke June 2.