Sponsored By SAG-AFTRA With Participation From The White House Office of Science And Technology Policy; Previously Announced Speakers Include Filmmakers Lesley Chilcott, Paul Feig, & Lydia Dean Pilcher
The PGA’s 2016 Produced By Conference panel, “Social Change And The Box Office: The Potential Of Gender Parity, Diversity And Stem,” is sponsored by SAG-AFTRA with participation from the White House Office of Science and Technology Policy. Gender parity, diversity and unconscious bias are buzzwords that have captured the attention of Hollywood. Representatives from The White House Office of Science and Technology Policy join our panel of industry experts to discuss how contributions from women and minorities in STEM fields can prompt inclusive storylines and casting as well as social change resulting in commercial viability.
Who: Moderator: LESLEY CHILCOTT, Director/Producer (Codegirl, Waiting For 'Superman')
PAUL FEIG, Director/Producer, Feigco Entertainment (Ghostbusters, Spy)
DR. JO HANDELSMAN, Associate Director for Science, White House Office of Science and Technology Policy
LYDIA DEAN PILCHER, Producer, Cine Mosaic (Cutie And The Boxer, The Queen Of Katwe)
STACY SMITH, Director, Media, Diversity, and Social Change Initiative; Annenberg School for Communication & Journalism at the University of Southern California
OCTAVIA SPENCER, SAG-AFTRA member & actress (The Help, Zootopia, Hidden Figures)
YARA SHAHIDI, SAG-AFTRA member & actress (Black-ish)
JUDITH WILLIAMS, Global Head of Diversity, Dropbox
When: This Saturday, June 4th from 2:00 p.m. to 3:15 p.m.
Where: Sony Pictures Studios, 10202 W Washington Boulevard, Culver City, CA 90232
About: The PGA’s 2016 Produced By Conference (PBC) offers more than 30 panel discussions, mentoring roundtables, networking opportunities and workshops designed to foster connections and provide key insights into today’s production marketplace. PBC takes place Saturday, June 4 through Sunday, June 5 and is hosted by Sony Pictures on its studio lot in Culver City, CA. http://producedbyconference.com/la2016/
Media:
Annalee Paulo
42West
310-477-4442
Contact Annalee via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More