CLIENT
Kitchen Etc.
PRODUCTION CO.
Sean Tracey Associates, Portsmouth, N.H.
Sean Tracey, director/executive producer; Bill Tracey, DP; Amy Whitten, producer; Michael Cataldo, art director. Shot on location in Exeter, N.H.
AGENCY
Sean Tracey Associates.
Sean Tracey, creative director/executive producer/copywriter.
EDITORIAL
Sean Tracey Associates.
Sean Tracey and Dan Densch, editors.
POST
Finish Editorial, Boston.
Greg Dildine, colorist; Tim Kane, online editor.
VISUAL EFFECTS
Sean Tracey Associates.
Dan Densch, visual effects artist/compositor.
AUDIO POST
Mix One Studios, Boston.
Jim Sullivan, mixer/engineer.
THE SPOTS
Four :30s humorously showcase the variety of merchandise available at "the world’s largest online cooking and dining store." In "Need Plates?," a woman serves her guests dinner on cutting boards. "Need Bowls?" shows a woman who, while cracking an egg on a mixing bowl, breaks the dish with the egg. In "Need Knives?," a man searches around his kitchen for a knife to cut a steak in half. Giving up, he winds up ripping the meat apart with his bare hands. "Need Pots?" opens on a close-up of a fishbowl with Petey the fish swimming around. Suddenly slices of carrots and celery, as well as a large chicken are tossed into the small aquarium. A child asks, "Have you seen Petey?" The camera pulls back to reveal that the fishbowl turned stockpot is actually cooking away on the stove.
Spots broke April 26.