Sound and visual effects artists reveal the secrets to the magic of the space thriller.
The sound and visual effects team behind Star Wars: The Force Awakens will offer a behind-the-scenes glimpse into the making of the movie that’s the all-time leader in domestic box office in a Creative Master Series session at The 2016 NAB Show.
Hosted by NAB and the Motion Picture Sound Editors (MPSE), the presentation, titled Awaken to the Power Behind the Force—The Making of “Star Wars,” will feature supervising sound editor Matt Wood of Skywalker Sound, and visual effects supervisor Pat Tubach and visual effects art director James Clyne, both of Industrial Light & Magic. Moderated by Bryan Bishop, senior reporter at The Verge, the event is slated for Monday, April 18 from 3:00-4:00pm in room S220 of the Las Vegas Convention Center.
With a procession of new and classic sounds and more than 2100 visual effects shots, Star Wars: The Force Awakens is an epic accomplishment. The film contains a plethora of digitally-generated characters and environments that seamlessly blend with the practical effects. It features new signature sounds for first-time characters, alien creatures and light-sabers. With insightful commentary from artists who helped create the movie and fascinating behind-the-scene footage , Awaken to the Power Behind the Force—The Making of “Star Wars,” is an NAB Creative Master Series session that is not to be missed.
What: NAB and The Motion Pictures Sound Editors
Creative Master Series
Awaken to the Power Behind the Force—The Making of “Star Wars”
When: Monday, April 18, 3:00 – 4:00 pm
Where: Las Vegas Convention Center, Room S220
Participants: Matt Wood, Supervising Sound Editor, Skywalker Sound; Pat Tubach, Visual Effects Supervisor, ILM; James Clyne, VFX Art Director, ILM
Moderator: Bryan Bishop, Senior Reporter, The Verge
About MPSE
Founded in 1953, the Motion Picture Sound Editors is a non-profit organization of professional sound and music editors who work in the motion picture television and gaming industries. The organization’s mission is to provide a wealth of knowledge from award-winning professionals to a diverse group of individuals, youth and career professionals alike; mentoring and educating the community about the artistic merit and technical advancements in sound and music editing; providing scholarships for the continuing advancement of motion picture sound in education; and helping to enhance the personal and professional lives of the men and women who practice this unique craft. mpse.org
Anne-Marie Slack
MOTION PICTURE SOUND EDITORS (MPSE)
(818) 506-7731
http://mpse.org/
11712 Moorpark Street, Suite 102
Studio City, CA 91604
(818) 506-7731
Contact MPSA via email
Contact:
Linda Rosner
ArtisansPR
310.837.6008
Contact Linda via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More