The first session, “Catnapped! Key and Peele’s Keanu,” will focus on the creative collaboration between director Peter Atencio and cinematographer Jas Shelton when they worked together on Keanu. David Geffner, Executive Editor of ICG Magazine, will moderate the session on Tuesday, April 19 from 1:30 to 2:30 pm in the South Upper Hall, Room 220.
The second panel, “Drones…Opening New Vistas to Content,” is a super session about filmmaking with drones, the new tool in the storyteller’s toolbox. Panelists will delve into pre-production and production, technology, safety and permitting. Panelists are Dylan Goss, aerial cinematographer for Team5; Drew Roberts, aerial cinematographer for Wild Rabbit Aerial Productions; Tony Carmean, aerial producer for Aerial MOB and Nick Kolias, aerial cinematographer for Aerial Edge. Michael Chambliss, ICG Business Rep will moderate. The panel will be on Wednesday, April 20 from 10:30 am to 12:00 pm in the South Hall Upper, Room 222.
Unmanned aerial vehicles enable filmmakers to position cameras in places they have never been before and to move them in ways that are dynamic and innovative. The panelists will discuss the unique creative capabilities of UAS cinematography, how it differs from helicopters, Steadicams and other production tools, and what to expect as the technology and its implementation matures.
About THE INTERNATIONAL CINEMATOGRAPHERS GUILD
The International Cinematographers Guild (IATSE Local 600) is a national union representing 7,800 members who work in film, television and commercials as Directors of Photography, Camera Operators, Visual Effects Supervisors, Still Photographers, Camera Assistants, Film Loaders, all members of camera crews and Publicists. ICG’s ongoing activities include the Emerging Cinematographer Awards and the Publicists Awards Luncheon. The Guild also publishes the award-winning ICG Magazine. www.ICG600.com
Rick Markovitz
Contact Rick via email
o: 818-760-8995
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More