SCRATCH Simplifies 360ยฐ Immersive Content Reviews
In its continued support of all things VR, ASSIMILATE® announced today it has added support for the affordable, high-quality Samsung GearVR headset, the ideal VR accessory for any Samsung Galaxy smartphone for accessing immersive content of any kind, anywhere. Learn more about the GearVR headset at http://www.samsung.com/us/explore/gear-vr/. For content creators active in the production and post-production of films, videos, and TV episodes this means they can effectively stream VR content from their SCRATCH Web® cloud-based website through a standard browser to a Samsung Galaxy smartphone with the GearVR headset for mobile review and approval.
And take a look: launch this link vr360.sweb.media on your Android phone (Samsung S6/7 or other) via the Chrome mobile browser; click the goggles in the lower right corner; put it in your GearVR headset; and view immediate headset-based VR from a cloud-based website.
“This is yet another significant advancement in productivity for content creators and their clients – the means to easily review VR content and make comments on the fly, from any connected location in the world,” said Jeff Edson, CEO at ASSIMILATE. “Saving time with simplified toolsets enables content creators to focus more on creative and more innovative content while working within immediate time constraints…a sweet competitive edge.”
ASSIMILATE recently announced the expansion of its SCRATCH Web cloud-platform capabilities to offer the first professional, web-based dailies/review tool for reviewing headset-based VR content anywhere in the world. SCRATCH Web — already supporting the Oculus Rift www.oculus.com/en-us/rift/ and Google Cardboard (www.google.com/get/cardboard/) headsets — offers the most secure, easiest, and fastest means of reviews for 360° VR content.
Once you’ve launched your SCRATCH Web review link for the VR content, you can playback VR imagery, pan around imagery or create a “magic window” so that you can just move your smart phone around. The VR content, including metadata, is automatically formatted for 360° video-headsets, such as Samsung GearVR. The reviewer can then make notes and comments on their mobile device to send back to the sender. It’s that simple. Watch for future announcements about additional support for other mobile devices, headsets and browsers.
Learn about Mark Zuckerberg’s role in the launch of the Samsung S7 at http://www.usatoday.com/story/tech/columnist/baig/2016/02/21/mark-zuckerberg-vr-can-become-most-social-platform/80706338/
SCRATCH Web Backgrounder
SCRATCH Web is a key product component of the end-to-end SCRATCH 8.4 data-workflow and ecosystem used by filmmakers and post-production artists in the creation of films, videos, and TV episodes — from on-set through to color grading, reviews, compositing, finishing, and mastering – in any format, any resolution. SCRATCH Play also comprises this first professional production/post-product workflow and toolset to support VR content. Content creators can also review VR content on any computer with SCRATCH and SCRATCH Play. Just add a VR headset for the more immersive 360° impact.
For more information about the features and functions of SCRATCH Web VR, visit www.assimilateinc.com/vr.
See a SCRATCH Web demo at https://vimeo.com/141861471
Price and availability
SCRATCH Web VR is available immediately, starting at $79 per month for a private channel. Go to http://store.assimilateinc.com/products.php?product=SCRATCH-Web-Channel-%252d-Subscription. For more information about SCRATCH VR, SCRATCH Web, SCRATCH Play, and SCRATCH, go to products at www.assimilateinc.com Learn more about Samsung GearVR at http://www.samsung.com/us/explore/gear-vr/.
About ASSIMILATE
ASSIMILATE is the premier provider of real-time post-production and workflow tools that have proven essential to the successful creation of 2D/3D/VR studio and independent feature films, documentaries, TV episodes, and music videos. The SCRATCH product line, running on Windows and OS X, equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the challenges of increased creativity and productivity amid ever-shrinking budgets. SCRATCH is resolution independent, supporting multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras. SCRATCH is the only post-production tool to support native Kinefinity RAW (KRW and DNG) files. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline. Learn more at www.assimilateinc.com.
Aggie Frizzell
ASSIMILATE
Contact Aggie via email
425-503-3036
Art Directors Club of Europe Announces Finalists For ADCE Awards 2024
The Art Directors Club of Europe (ADCE)ย has announced theย finalistsย for theย 33rd ADCE Awards, highlighting top creative talent from 22 countries. Anย international juryย gathered in Barcelona on October 29th and 30th to evaluate the best work of this year in European design and advertising, ultimately selecting the 2024 finalists entries. Winners of the Gold Awards, along with Special Awards and the Grand Prix, will be unveiled at the ADCE Awards Gala Ceremony on November 22nd during theย ADCE Festival, while Silver, Bronze, and Shortlisted entries will be published immediately following the Gala on theย ADCE website. A total of 370 entries across 22 European countries have been selected asย finalists. Final distinctions will include Gold, Silver, and Bronze winners, as well as special recognitions like the following:
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