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    Organic Valley Names Humanaut Lead Creative Agency

    By Sapka CommunicationsUpdated:No Comments6509 Views
    Chattanooga, TN -- (SPW) --
    Humanaut (www.humanaut.is) has been named the lead creative agency for Organic Valley following a year-long marketing collaboration. The farmer owned cooperative recently announced a remarkable milestone: the world’s first billion-dollar organic-food company.
     
    Humanaut won the business after showing Organic Valley what it could do for its Organic Fuel protein shakes. Now the shop will handle all creative campaigns including a branding campaign and work for Organic Fuel and Organic Balance.
     
    Humanaut created “Save the Bros,” a campaign that educated people about the dangers bros face when pounding protein drinks containing synthetic chemicals, junk ingredients, and milk protein produced using potentially toxic pesticides, antibiotics and artificial hormones. The long-form videos asked viewers to help a bro they know, with a new organic, milk-based protein shake, Or-ganic Fuel.  
     
    “Save the Bros” was a viral hit that infiltrated—and lampooned—bro culture through online social sharing. The tongue-in-cheek video directed people to a website where they could learn more about the benefits of Organic Fuel and receive a Buy-One-Bro-One coupon for a free product to share with a bro in need of clean protein. “Save the Bros” T-shirts, gym bags and yoga mats were also available for those who wanted to support of the cause. The campaign quickly resulted in over 12 million video views, over 100,000 social shares and 200+ million possible PR impressions.
    Humanaut’s follow up campaign was equally impressive, and Organic Fuel became the top-selling organic milk protein shake in the country in 2015. Organic Valley reached $1 billion in sales on December 22, 2015, according to Organic Authority.
     
    “We’re incredibly lucky to be partnering with such a mission driven cooperative of organic family farmers,” said David Littlejohn, Humanaut co-founder and chief creative director. “You just can’t beat doing great work for a client that’s doing a lot of good in the world.”
     
    About Humanaut
    Humanaut is a Brand Invention Agency founded in 2013 Based in Chattanooga, Tenn. Humanaut works with established clients and startups to launch new products, build brands and product experiences from scratch, and develop non-traditional marketing campaigns. Humanaut has collaborated with Sodastream, Lyft, lululemon, Gaia Herbs, Alouette, Friends of the Earth, and Organic Valley, and is an equity partner in several startups, including Felt. For more information, visit http://Humanaut.is
     


     

    Video Credits

    AGENCY: Humanaut
    LAUNCH DATE: 8/18/2015
    CLIENT NAME: Organic Valley
    PRODUCT: Organic Fuel
    CAMPAIGN TITLE: The Brononymous Hotline

    Creative Advisor: Alex Bogusky
    Creative Director: David Littlejohn
    Strategy: Andrew Clark
    Account Director: Elizabeth Cates
    Copywriter: Andrew Ure / David Littlejohn
    Art Director: Matt Denyer / Daniel Edelman
    Senior Designer: Stephanie Gelabert
    Creative Intern: Sam Hazelfeldt

    Production Company: Fancy Rhino, Chattanooga, Tn
    Director: Daniel Jacobs
    Producer: Katie Nelson / Ivannah Flores
    Director of Photography: Phil Dillon
    Photographer: Jaime Smialek / John Goodridge / Cooper Winterson
    Editor: Colin Loughlin / Tyler Beasley
    Colorist: Andrew Aldridge
    Production Designer: Chad Harris

    Music Company: Skypunch Studios, Chattanooga Tn
    Composer: Carl Cadwell

    Media Partner: Redwood, Inc.

    Contact:

    Steve Sapka
    Sapka Communications
    305-479-5208
     

    SPW Category:Advertising Agency News
    Tags:David LittlejohnOrganic ValleyHumanautSave The Bros

    2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago

    Wednesday, November 6, 2024
    Chicago speakers include, clockwise from upper left, Brian Billow, Paul Chick, Kelly McGuckin and Yvette Cobarrubias.

    The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More

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