Three Paris agencies are among the eight Best of Show-Grand Prix winners in the 2015 Mobius Awards international competition. Other winners come from Germany, United Kingdom, United States, Amsterdam and Melbourne, Australia.
Best of Show winners are:
Brochure and Book
Here Design, London, created a book for the Yves Saint Laurent: Style is Eternal exhibit held last year at The Bowes Museum. This was the first exhibition in the United Kingdom to present a comprehensive display of the French fashion designer’s work and life. Here describes the project as an effort to create a souvenir, not just an information book.
Brand Identity
“Sounds of the City” Campaign, created by Rosapark, Paris, promoted Thalys International High-Speed Rail Travel Network to potential travelers to Amsterdam, Paris and Brussels through the sounds of each city accessed at on-street installations that attracted thousands of persons as did a companion website.
Direct
In an effort to create awareness of buying “home grown” instead of foreign labels, agency Leo Burnett, Melbourne, created a “#MyFamilyCan” social media campaign on behalf of SPC Ardmona’s efforts to raise awareness of having food labeling include country of origin. SPC is Australia’s largest fruit processing company.
Digital Online
“The Interactive Form” commercial for CANAL+ television, Paris, featured two chatty women who help – in their own way – a potential subscriber complete a subscription form. The work is like a comedy skit and was done by BETC / BETC Digital, Paris.
Commercials
“Shape Your Time,” a film from Quad Productions, Paris, featured the familiar Cartier panther being “built” from watch parts in a film that celebrates the new Calibre de Cartier Diver watch from the famous Paris jeweler.
Outdoor
“The Interactive Parking Billboard” from Leo Burnett, Frankfurt, featured parking assistants on interactive billboards to promote Fiat’s built-in automatic parking assistant. The work was done for Fiat Group Automobiles Germany AG, Frankfurt.
Package Design
“elit by Stolichnaya Pristine Water Series: Andean Edition” highlights the latest edition of the luxury vodka from Stoli Group, Luxembourg. JDO Brand Design and Innovation, Tunbridge Wells, United Kingdom, was the agency.
Integrated Campaigns
“Bud Light Coin,” a Super Bowl 2015 ad from Ab InBev, St. Louis, Missouri, done by Energy BBDO, Chicago, to promote the theme that Bud Light drinkers are adventurers.
All Best of Show winners are also First Place Mobius Award winners. The competition recognized winners from 17 countries. For more information, visit www.mobiusawards.com.
