MeTV, which stands as America’s #1 All Classic Television Network, is marking its fifth anniversary as a national network this December with a new branding campaign. Stephen Arnold Music, the World Leaders in Sonic Branding, created an irresistible theme song central to MeTV’s “That’s Memorable, That’s Me” promos, helping make them unforgettable.
Conceived, created and programmed by Neal Sabin, the Vice Chairman of Weigel Broadcasting Co., MeTV showcases more than 50 of the greatest TV series each week. The network’s programming includes comedies such as “M*A*S*H,” “The Andy Griffith Show,” and “I Love Lucy;” dramas such as “Perry Mason” and “Columbo;” great westerns including “Gunsmoke,” “Bonanza,” and “The Rifleman;” the action of “Batman,” the sci-fi of “Star Trek,” and many more.
Each of the multiple length promos is a cleverly edited montage of moments from across MeTV’s lineup, converging America’s most beloved TV characters and scenes into uniquely vibrant sequences no other network could duplicate. Stephen Arnold Music took on the challenge of writing a theme song for MeTV’s comprehensive new umbrella campaign — music that sounds and feels as energizing and engaging as what is seen onscreen.
After collaborating on the lyrics with the MeTV team, led by Will Givens, Vice President of Network Marketing for Weigel Broadcasting, Stephen Arnold Music’s composers wrote and produced an addictive modern spin on classic swing. The resulting tracks blend percussive bravado with a lively rhythm section and a steady rock pulse, led by a distinctive personality-driven male vocal singing out a storyline that starts, “It’s the place we all come home to/No place we’d rather be/Home is where you’ll find me/That’s memorable, that’s Me.”
“All these great programs tie into the theme of, ‘That’s memorable, that’s Me,’” says Chad Cook, VP/ Creative Director for Stephen Arnold Music. “They’re all part of the MeTV brand, and they make up the DNA of this campaign. Our mission was to ensure that the music has as much personality as the characters you see in the promos. This new campaign created a canvas where MeTV could take sound bites from classic TV moments that people love and remember, and have a lot of fun with it.”
Givens contacted Stephen Arnold Music following their successful collaboration on a theme for MeTV’s sister network, DECADES. “Music is the most important element in a promo campaign,” Givens says. “Whatever mood and attitude you want to impart, music is the fastest path to create an emotional response. Stephen Arnold Music’s theme for our new campaign perfectly showcases the charm and quality of the MeTV Network.”
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys®, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.
For more information, please visit http://www.stephenarnoldmusic.com
Click here for more info about MeTV: http://www.metv.com/
