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    OXY Aids The Environment

    By SHOOT StaffUpdated:No Comments1524 Views
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    CLIENT

    Occidental Petroleum Corporation (OXY).

    PRODUCTION CO.

    Occidental Petroleum, Los Angeles.

    Robert Bailey, director/executive producer; Nick Taylor, DP; Stephen Messer, producer; Jack Moran, associate producer. "Rain Forest Health Clinic" and "Archeological Find" shot on location in Sani Isla, Ecuador; "Monkey Bridge" shot on location in Sani Isla and Miami.

    STOCK FOOTAGE

    Getty Images, Chicago.

    Matthew Perrone, contact, "Archeological Find."

    MPI Media, Chicago.

    Diane Paradiso, contact, "Archeological Find."

    EDITORIAL

    MWP Editorial, Santa Monica.

    Michael Miller, editor; Sean Leute, assistant editor.

    POST/VISUAL EFFECTS

    R!OT, Santa Monica.

    Bob Festa and Mark Wilkins, colorists; Mia Szafran, broadcast designer; Vikki North, visual effects artist, and online editor for "Monkey Bridge"; DianaYoung, visual effects producer, "Monkey Bridge."

    Mixin Pixls, Santa Monica.

    Mark Dennison, visual effects artist; Dan Filice, visual effects producer, "Archeological Find."

    AUDIO POST

    POP Sound, Santa Monica.

    Tim West, mixer; Jeff Britt, assistant mixer.

    MUSIC

    Scott Rea Music, West Hollywood.

    Scott Rea, composer/arranger; Ted Blaisdell, recording engineer.

    SOUND DESIGN

    MWP Editorial.

    Sean Leute, sound designer, "Rain Forest Health Clinic" and "Monkey Bridge."

    POP Sound.

    Tim West, sound designer, "Archeological Find."

    THE SPOT

    Three branding commercials—airing on CNBC—spotlight Occidental Petroleum’s (OXY) commitment to health, safety and the environment. "Rain Forest Health Clinic" (:45) opens in a remote rain forest village where a young Ecuadorian woman awakens in the middle of the night to comfort her sick child. At dawn, the entire family journeys on foot through the jungle and later by canoe to an OXY-sponsored health clinic where the child is given life-saving medicine and treatment. "Monkey Bridge" (:30) follows two OXY biologists who are studying monkeys that live in the canopies of the Amazon rain forest. The goal of the men is to make certain that the animals cross a canopy bridge built over the pipeline. The bridge was created so that the monkeys can maintain their migratory journeys. "Archeological Find" (:60) shows how OXY helped preserve ancient and historic artifacts discovered in a remote jungle site in Ecuador. The story begins with ancient indigenous people fleeing their village just ahead of a volcanic eruption. One thousand years later, 48 burial urns are found during pipeline construction. OXY brings in an archeological team to excavate, recover and oversee the restoration of the artifacts. Those items are later displayed in a Quito museum so future generations can catch a glimpse of ancient life.

    "Monkey Bridge" broke Aug. 22; "Archeological Find" and "Rain Forest Health Clinic" began airing Aug. 29.

    Category:ScreenWork



    Walmart’s DEI rollback Signals A Shift In The Wake of Trump’s Election Victory. Will Other Advertisers Follow Suit?

    Wednesday, November 27, 2024

    Walmart's sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at U.S. companies that are re-evaluating the legal and political risks associated with bold programs to bolster historically underrepresented groups.

    The changes announced by the world's biggest retailer on Monday followed a string of legal victories by conservative groups that have filed an onslaught of lawsuits challenging corporate and federal programs aimed at elevating minority and women-owned businesses and employees.

    The retreat from such programs crystalized with the election of former President Donald Trump, whose administration is certain to make dismantling diversity, equity and inclusion programs a priority. Trump's incoming deputy chief of policy will be his former adviser Stephen Miller, who leads a group called America First Legal that has aggressively challenged corporate DEI policies.

    "There has been a lot of reassessment of risk looking at programs that could be deemed to constitute reverse discrimination," said Allan Schweyer, principal researcher at the Human Capital Center at the Conference Board.

    "This is another domino to fall and it is a rather large domino," he added.

    Among other changes, Walmart said it will no longer give priority treatment to suppliers owned by women or minorities. The company also will not renew a five-year commitment for a racial equity center set up in 2020 after the police killing of George Floyd. And it pulled out of a prominent gay rights index.

    Schweyer said the biggest trigger for companies making such changes is simply a reassessment of their legal risk exposure, which began after U.S. Supreme Court's ruling in June 2023 that ended affirmative action in... Read More

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