CLIENT
Buell Motorcycle Company.
PRODUCTION CO.
Crash & Sue’s, Minneapolis.
Jesse Cook, director; Charlie Gruet, DP; Marybeth Iverson and Heidi Mae Habben, producers. Shot on location in the Valley of Fire State Park, Overton, Nev.
AGENCY
Laughlin Constable, Milwaukee.
Steve Laughlin, acting partner; Mark Drewek, creative director/art director; Jeff Walker, creative director/copywriter; Carrie Nygren, executive producer.
EDITORIAL
Crash & Sue’s.
Derek Johnson, editor; Marybeth Iverson and Heidi Mae Habben, producers.
POST/VISUAL EFFECTS
Crash & Sue’s.
Steve Medin, online editor; Sue Lakso, colorist; Luke Ployhar, visual effects lead/production coordinator.
AUDIO POST/
SOUND DESIGN
Echo Boys, Minneapolis.
Ken Chastain, mixer; Tom Lecher, sound designer; Kathy Yanko, executive producer.
THE SPOT
In "Mine" (:30), a black leather-clad motorcyclist tackles the hairpin turns of a road on his Buell Firebolt cycle. As the voiceover, points out, "There’s a time when great riders are separated from good ones; when motorcycle and rider become one; when you don’t just handle the corners, you own them…" In the end, the camera pulls out to reveal the word "mine" written in the landscape.
Spot broke Aug. 25.