CLIENT
Casio Inc./G-Shock.
PRODUCTION CO.
Jeffrey Cooney Films, New York.
Jeffrey Cooney, director; Dan Stoloff, DP; Mikola V. Shevchek, executive producer; Nick Levis, producer. Shot at Cite du Cinema, Montreal.
AGENCY
Rotter-Kantor, New York.
Vince Nigro, creative director; Chris Caracciolo, art director; Eddie Hahn, copywriter; Bill Seiz, producer.
EDITORIAL
Buzz Image Group, Montreal.
Jean-Marc Laurin, editor.
POST/VISUAL EFFECTS
Buzz Image Group.
John V. Kennedy, executive producer; Melanie La Rue, visual effects line producer; Judith Belley, postproduction coordinator; Robin Tremblay, supervising 3-D digital artist; Alexandre Lafortune, Francois Lord, Matthew Rouleau and Gabriel Tremblay, 3-D digital artists; Francois Métivier and Georges Vézina, Flame compositors.
AUDIO POST
Sonart, Montreal.
Yan Dal Santo, mixer/engineer.
SOUND DESIGN
Sonart.
Sylvain Jacob, sound designer.
THE SPOT
"I Am G-Shock" (:30) features New York Giants tight end Jeremy Shockey promoting the G-Shock watches from Casio. Shockey is shown in action along with close-ups of his G-Shock watch, as his voiceover is heard: "I am powered by the sun. I will never stop. I am precise. I am G-Shock. Shock the world with the atomic solar G-Shock."
Spot broke Sept. 15.