JetBlue Airways soars into the creative stratosphere with a humorous new :60 called "Mockumentary" created by The Ad Store, New York, and directed by Paul Cappelli, The Ad Store’s president/CEO/creative director, with production support provided by U Direct Productions, New York. According to Cappelli, Amy Curtis-McIntyre, VP of marketing for JetBlue, gets credit for coming up with the idea for the spot.
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CLIENT
JetBlue Airways.
PRODUCTION CO.
U Direct Productions, New York.
Paul Cappelli, director; Mike Trim, DP; Daniel Miller, executive producer/line producer; Anthony Nelson, production manager. Shot on location at Long Beach Airport, Long Beach, Calif.
AGENCY
The Ad Store, New York.
Paul Cappelli, CEO/president/creative director; Brian Flatow, senior VP/copywriter; Vincent Anselmi, art director; Katya Bankowski, producer.
EDITORIAL
U Direct Productions.
Daniel Miller, offline editor.
POST
U Direct Productions.
Daniel Miller, online editor.
Nice Shoes, New York.
Micah Kirz, colorist.
VISUAL EFFECTS
Gunshop Inc., Brooklyn, N.Y.
Stacy Nimmo, owner/graphic artist.
AUDIO POST
New York Sound, New York.
Joe Cunningham, mixer.
SOUND DESIGN
U Direct Productions.
Daniel Miller, sound designer.