London International Awards (LIA) has today announced the shortlist for the Branded Entertainment category.
As judging continues in Las Vegas, 51 entries have been shortlisted in the Branded Entertainment category, with the United States (14), Germany (9) and Australia (5) all faring well.
Jesse Coulter, Chief Creative Officer of Samsung USA, presided over the jury which also included Thomas Busch, Mel Clements, Kerstin Emhoff, Laura Gregory, Renaud Skalli, Jimmy Smith and Jonathan Woytek.
Winners will be announced on November 10th.
Branded Entertainment Shortlist:
AUSTRALIA
J. Walter Thompson Australia, Sydney, Nutri-Grain – “Nutri-Grain Presents Unstoppable Stories”, Branded Entertainment – Online Series
J. Walter Thompson Australia, Sydney, Nutri-Grain – “Nutri-Grain Presents Unstoppable: Derek Rabelo”, Branded Entertainment – Documentary Short Film
J. Walter Thompson Australia, Sydney, Nutri-Grain – “Nutri-Grain Presents Unstoppable: Andy Hensel”, Branded Entertainment – Documentary Short Film
Leo Burnett, Sydney, Gear VR – “Shark Dive in the Desert”, Branded Entertainment – Experiential/Live Events
M&C Saatchi, Sydney, Testicular Cancer Awareness – “Game of Balls”, Branded Entertainment – Scripted Short Film
BRAZIL
AlmapBBDO, São Paulo, VEJA Magazine – “Distorted Fact”, Branded Entertainment – Scripted Short Film
AlmapBBDO, São Paulo, Global Comission on Drug Policy – “War on Drugo”, Branded Entertainment – Scripted Short Film
CANADA
BBDO Toronto, Toronto, Skittles – “Struck by a Rainbow”, Branded Entertainment – Scripted Short Film
DDB Canada, Vancouver, Milk (Dairy) – “Snack Time”, Branded Entertainment – Online Series
COLOMBIA
Sistole, Bogotá, Credit Card – “The Onlive Sale”, Branded Entertainment – Online Episode/Special
FRANCE
Leo Burnett France, Saint-Denis, Atlantic Group / Connected Heaters – “37 Days”, Branded Entertainment – Scripted Short Film
Samsung France, St Ouen, Galaxy A – “The Way You Are”, Branded Entertainment – Experiential/Live Events
GERMANY
BBDO Group Germany, Berlin, smart e-bike – “I Skip Leg Day”, Branded Entertainment – Music Videos
BBDO Group Germany, Berlin, smart – “The MONSTER-smart Launch”, Branded Entertainment – Online Episode/Special
BBDO Group Germany, Berlin, smart – “The Dancing Traffic Light”, Branded Entertainment – Experiential/Live Events
Grabarz & Partner/GGH Lowe, Hamburg, EXIT – Deutschland – “Nazis against Nazis- Germany´s Most Involuntary Charity Walk”, Branded Entertainment – Experiential/Live Events
GREY Germany, Düsseldorf/GREY Berlin, Berlin, SoundCloud – “The Berlin Wall of Sound”, Branded Entertainment – Entertainment Audio
Ogilvy Germany, Frankfurt, Media Markt – “Rabbit Race”, Branded Entertainment – Experiential/Live Events
Ogilvy Germany, Frankfurt, Media Markt – “Rabbit Race”, Branded Entertainment – Trans-Media
serviceplan, Munich, Epiphone Les Paul Björn Gelotte Signature Edition – “The Les Paul Skill Check”, Branded Entertainment – Entertainment Audio
serviceplan, Munich, Sky Fotball-Bundesliga Package – “The Match”, Branded Entertainment – Experiential/Live Events
GREECE
OgilvyOne Worldwide Athens, Athens, Lacta – “Make the Move”, Branded Entertainment – Online Series
HUNGARY
DDB Budapest, Budapest, Telekom 4G – “Festival Buddy”, Branded Entertainment – Experiential/Live Events
ITALY
Leo Burnett, Milan, The First Smart-Device for Developing the Full Potential of Every Child – “Samsung Smart Playboard”, Branded Entertainment – Branded IP
JAPAN
Mori Inc., Tokyo, UNI-CUB – “OK Go: I Won't Let You Down”, Branded Entertainment – Music Videos
TBWAHAKUHODO, Tokyo, Wet Suits – “True Wetsuits”, Branded Entertainment – Branded IP
Tokyu Agency Inc., Tokyo, Advanced LTE Network – “3-Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling”, Branded Entertainment – Online Series
MALAYSIA
TBWA Group KL, Kuala Lumpur, Eveready Batteries and Torchlights – “The Eveready Book of Play”, Branded Entertainment – Branded IP
NEW ZEALAND
Clemenger BBDO Wellington, Wellington, Drug Driving – “Tinnyvision”, Branded Entertainment – Online Series
PHILIPPINES
Ace Saatchi & Saatchi, Manila, TV5 – “Jasmine”, Branded Entertainment – Trans-Media
SPAIN
DDB Spain, Madrid, NGO – “Holograms for Freedom”, Branded Entertainment – Experiential/Live Events
Tapsa | Y&R, Madrid, Opel Zafira – “Daddy Toons News”, Branded Entertainment – Entertainment Audio
SWEDEN
Forsman & Bodenfors, Gothenburg, World Food Programme – “805 Million Names”, Branded Entertainment – Experiential/Live Events
Garbergs, Stockholm, Björn Borg – “First Person Lover”, Branded Entertainment – Games
TAIWAN
ADK Taiwan, Taipei, Uni-Noodle – “House of Little Moments”, Branded Entertainment – Online Series
DENTSU K INC., Taipei, 7-Eleven – “7 Lessons About Single Life”, Branded Entertainment – Online Series
UNITED KINGDOM
adamandeveDDB, London, John Lewis – “Monty's Christmas”, Branded Entertainment – Trans-Media
UNITED STATES
AKQA, San Francisco, Jordan Brand – “The Last Shot”, Branded Entertainment – Experiential/Live Events
BBDO New York, New York, Foot Locker – “HORSE With Harden”, Branded Entertainment – Games
BBDO New York, New York, Foot Locker – “HORSE With Harden”, Branded Entertainment – Experiential/Live Events
BBDO New York, New York, Snickers – “The Snickers Write-Off”, Branded Entertainment – Documentary Short Film
CAA Marketing, Los Angeles, Old Navy – “Unlimited”, Branded Entertainment – Music Videos
Energy BBDO, Chicago, Bud Light – “Bud Light Whatever, USA Launch 2014”, Branded Entertainment – Experiential/Live Events
Hill Holliday, Boston, Capra – “Trailscape”, Branded Entertainment – Experiential/Live Events
Mistress, Santa Monica, PayPal Security – “PayPal/CollegeHumor – Run Your Card”, Branded Entertainment – Experiential/Live Events
OgilvyEntertainment, New York, DuPont South Asia – “The Power of Shunya | Season 2”, Branded Entertainment – Television Program – Reality/Unscripted/Alternative Series
Pereira & O'Dell, San Francisco, Dell Venue Tablet with Intel inside – “What Lives Inside”, Branded Entertainment – Online Series
Pereira & O'Dell, San Francisco, Skype – “Finding Donut”, Branded Entertainment – Documentary Short Film
Publicis Kaplan Thaler, New York, Pepto Bismol – “The Boy Raised By Goats”, Branded Entertainment – Scripted Short Film
VML, Kansas City, Gatorade – “Win From Within: Ben Jackson”, Branded Entertainment – Documentary Short Film
Y&R New York, New York, Land Rover USA – “The Vanishing Game”, Branded Entertainment – Branded IP
LIA
London International Awards (LIA) is a global Festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound and Technology. The Awards, founded in 1986 by President, Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio worldwide, evolving since its inception into 15 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judge all entries except their own work, in their respective media. Each jury has the discretion to award a Grand LIA within the media they are judging. To find out more about LIA, visit http://www.liaawards.com/
