Timberland’s new brand spot marks the reunion of agency YARD with director Paul Minor and Lucky Post editor Logan Hefflefinger. The launch of the "Made For The Modern Trail" campaign is a sun-streaked slice of visual momentum and inspired productivity, which is driven by Jamie N. Commons infectious blues-rock song "Marathon" and features cameos by the popular performer as well as his producer Alex Da Kid.
The project is the ideal match for Paul and Logan, who both launched their respective careers, and professional collaboration, in music videos. To tell this brand story, they began with the track, giving dynamism to the piece with ambient nuances and creating space with the audio editing. Sound and visuals then came together with delicate touches that provide vitality and a subconscious energy to the toe-tapping spot.
“The Timberland creative is modern and soulful. I always love working with Paul and this is where we are at our best, when music is a major part of the project,” says Logan.
About Lucky Post
It has been said, "art depends on luck and talent.” We took that to heart when creating Lucky Post. The full service post studio combines creative editorial, graphic design, high-end compositing, sound design, mixing, and finish. Post is our talisman, our special numbers and golden ticket in one, because we love collaborating with clients and building creative post solutions. http://www.lucky-post.com/
Video Credits
Agency: Yard NYC
Producer: Jennifer Carter Campbell
AD: Stephen Neidzwiecki
Production Company: Logan
Director: Paul Minor
Edit & Postproduction: Lucky Post
Editor: Logan Hefflefinger
Producer: Jessica Berry
Assistant Editor: John Valle
Finish: Tim Nagle
For Immediate Release
Contact: Jessie Nagel
@ Hype 310.839.9834
Contact Jessie via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More