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    Hyena Sees A Chrysler Pacifica

    By SHOOT StaffUpdated:No Comments1326 Views
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    CLIENT

    DaimlerChrysler/Chrysler Pacifica.

    PRODUCTION CO.

    Dektor Film, Hollywood.

    Leslie Dektor, director/DP; Faith Dektor, executive producer; Marc Siegel, producer. Shot on location in Los Angeles.

    AGENCY

    BBDO Detroit, Troy, Mich.

    Cameron Day, creative director/copywriter; Joe Knisely, executive producer; Gary Wise, art director.

    EDITORIAL

    Hyena Editorial, Santa Monica.

    Keith Salmon, editor; Byron Levy, assistant editor; Kim Sprouse, executive producer.

    POST

    R!OT, Santa Monica.

    Bob Festa, colorist.

    Vendetta Post, Santa Monica.

    James Bygrave, online editor.

    AUDIO POST

    Margarita Mix de Santa Monica.

    Jimmy Hite, mixer.

    THE SPOT

    Family members see each other in a new light in "I See A…," a :30 spotlighting the Chrysler Pacifica. The ad shows the activities of a family going about their daily lives, while supers highlight the features of the vehicle. For instance, in an opening shot, the dad observes his wife reclining in one of the back seats while she talks to her daughter who sits in a third-row seat. "I see a woman who knows how to relax," the man observes in a voiceover as the super reads "adjustable second row seating." The commercial goes on to highlight such features as "in-cluster navigation" and "fold-flat cargo area," and ends with the tagline, "Introducing the Chrysler Pacifica. Well beyond the SUV." "I See A…" uses Celine Dion’s "One Heart" as the music track.

    Spot broke in August.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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