CLIENT
Fannie Mae.
PRODUCTION CO.
Good Films, New York.
Nick Rafter, director; Karl Hahn, DP; Kitty Overton and Ian Hunter, executive producers; Gene Walker, producer. Shot on location in Austin, Texas.
AGENCY
GSD&M, Austin.
Brian Born, creative director; Jody Spychalla, art director; Brian Jordan, copywriter; Rose Hansen-Smith and Jeffrey Johnson, producers.
EDITORIAL
The Whitehouse, New York.
Stephen Jess, editor; Melissa Thornley, producer.
POST
R!OT, New York.
Ted Pishko, online editor; Ken Hope, assistant editor.
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
AUDIO POST
audioEngine, New York.
Tom Goldblatt, mixer.
MUSIC
HUM, Santa Monica.
Jeff Koz, composer.
THE SPOT
"Economic Force/Population" (:60/:30) illustrates the connection between Fannie Mae and future home buyers. The ad features children in a playground who represent the growing U.S. population. A voiceover explains that because most everyone’s American dream is to own their own home, buying one is a driving force in the American economy and Fannie Mae can help with that dream.
Spot broke Sept. 1.