The latest editions of “God Bless Louisiana,” the long-running PSA campaign for New Orleans ABC affiliate WGNO-TV, won the coveted 2015 Promax Gold for General Branding/Image Campaign Small Market at the Promax BDA Local Awards Station Summit. Since its launch in 2011, every spot in the campaign has featured a soulful gospel backdrop scored by Stephen Arnold Music.
The winning campaign consisted of three :30 spots – “Music,” “Traditions,” and “History” – plus two :05 id’s. The rich imagery of each segment shows scenes of New Orleans unique heritage and culture, set to Stephen Arnold Music’s moving arrangement of organ, guitar, bass and brushed drums. Recorded by Stephen Arnold in New Orleans, the score is an authentic Southern hymn-style musical complement to each spot’s VO and visuals, and has become inseparable from the long-running campaign.
“Stephen Arnold Music’s score for ‘God Bless Louisiana’ continues to resonate strongly with our viewers,” says Jeff Funk, Creative Director WGNO-TV. “Their music perfectly matches the vibe, the scene, and the feeling that you experience walking through New Orleans. Stephen Arnold Music did an amazing job encapsulating all of that in one track.”
In addition to the 2015 Promax Gold, the “God Bless Louisiana” campaign has also won a 2014 Emmy for Best Promotion Campaign, a 2014 TELLY Award TV Promotional Branding, and multiple ADDY Awards.
“’God Bless Louisiana’ has endured because it serves as a true inspiration to its viewers,” says Stephen Arnold, President of Stephen Arnold Music. “We’re proud that our music plays a continuous role in a campaign that uplifts the New Orleans community — that’s Sonic Branding at its best.”
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.
For more information, please visit http://www.stephenarnoldmusic.com
