Kre8 Media, a leading DRTV, Digital Media, and Brand Advertising agency, has promoted longtime employee Eureka Vanterpool to the new position of Senior Vice President, Operations. The announcement was made today by T. Lee Cutler, Founder/CEO, Kre8 Media.
In her new position, Vanterpool, who had been Director of Client Services, will spearhead a variety of executive duties covering the areas of operations, human resources, information systems, traffic, new business coordination and agency promotion and communications. She will assist Mr. Cutler in the development of numerous organizational policies and goals; help lead the agency in terms of clients, staff, new business and overall direction; monitor agency profitability; explore growth opportunities in terms of new services or profit centers; and assist in the recruitment of potential new employees.
Regarding Vanterpool's new title, Cutler said, "Eureka's talent, experience and people skills have earned her this well-deserved promotion. Over the years, she has truly gained the respect of her peers through her solution-focused attitude, team-oriented spirit, and her extensive experience with big accounts. Our idea of transitioning her into her new post of Senior VP of Operations felt organic, as she has worked very closely with me over the years. She has taken upon herself the role of strategic adviser to me as our agency has grown in both its talent and capabilities. As we believe strongly in cultivating talent through training and mentoring – one of the key elements to any successful business – I am delighted to be announcing her promotion today."
Adds Vanterpool, "Every client's strategy is unique, but my focus has always been the same. I come to the office every day with the singular goal of maximizing sales and leads for my clients. Period. I would describe my leadership style as very hands-on, in both day-to-day operations as well as the big picture. My favorite quote is from legendary basketball coach John Wooden, who once said, 'A player who makes a team great is much more valuable than a great player.' I truly enjoy my role as a key player on a winning team."
About EUREKA VANTERPOOL
Eureka Vanterpool began her general advertising industry career in 1997 as a Media Buyer at Dewitt Media in New York City. In 2003, she made the transition to the Direct Response industry when she began to work as a Media Buyer for Integrated Media Solutions (NYC.) She then went on to Zenith Direct, also in NYC, as a Media Buyer, where she was soon promoted to Account Services. Relocating from New York, Vanterpool first joined Kre8 Media in Winter Park, Florida, in 2010 as Director of Client Services, having been recruited to join the agency by founder T. Lee Cutler. As Kre8's Director of Client Services, Vanterpool worked for five years to build and maintain close partnerships with senior level targeted clients.
Vanterpool is well known and highly regarded for her enthusiasm, experience, determination and persistence. She puts strategy into action every day. Energized and focused, she's on a mission to achieve the best possible return on every client's media budget. Drawing on a wealth of experience, she knows how to accomplish her clients' goals. Vanterpool taps into her determination, assertiveness, and natural ability to build strong media relationships on behalf of her diverse clientele.
Eureka Vanterpool's client list with Kre8 Media has included a host of Fortune 500 Companies and Direct Response media success stories. Among these clients have been: Jenny Craig, Merck, Abbott Labs, Bosley, The Cancer Treatment Center of America, Connect America, Premier Care Bathing, KEL, and Woodbury Health Products, to name a few.
About KRE8 MEDIA
Founded in 2009 by T. Lee Cutler, Kre8 Media is a leading DRTV, Digital Media and Brand Advertising agency. Offering clients a truly unique blend of "Big Agency" experience with "Boutique Agency" energy, Kre8 Media ensures that its clients' media campaigns are efficient, effective and enthusiastically well-managed. Areas of the agency's expertise include: Strategic Media Planning, Traditional and Drive-to-Web DRTV, Digital Marketing, and Innovative Brand Development Programs.
The Kre8 Media mission is to empower and transform the growth rate and efficiency of clients' businesses by bringing new levels of transparency to their decision-making, creating higher marketing efficiency, revenue growth, brand equity, profit and market share. The agency specializes in developing data-driven, results-oriented, thoroughly researched media strategies.
All of Kre8 Media's marketing methods can be tracked, with in-depth Marketing Analytics second to none. The agency effectively addresses its clients' unique media needs with customized reporting that is swift and accurate. With an aggressive, tenacious and intelligent approach, Kre8 Media sets itself apart from the transactional negotiation practices of other agencies-thereby ensuring optimal ROI for its clients.
Kre8 Media got its start by helping the largest, free, online poker site in the world, PokerStars, become just that. And during the ensuing six years, the agency has also worked intimately with a number of E-commerce companies (both startups and established,) to attain significant growth and improved KPIs. To date, the agency's clients have included PokerStars.net, TradeKing.com, DraftStreet.com, Julep.com, Medical Alert, nomorerack.com, Premiere Care in Bathing, Connect Hearing, QuiBids.com, BodyBuilding.com, OnDeck.com, Rover.com, Woodbury Health Products and Zulily.com.
Kre8 Media is located at 200 East New England Ave, Suite # 300, Winter Park, Florida, 32789. The phone is 407/629-5454. For more information, please visit: http://www.kre8media.com/
