About Knucklehead
Knucklehead is a production company known for producing beautifully crafted work of the very highest standards. Born in 2005, we make commercials, on-line films, music videos, documentaries – anything that requires a highly creative execution and faultless production. We've won countless awards and we work literally all over the world for clients and agencies in every market.
Video Credits
Agency: Havas Worldwide
Agency Producer: Charlotte Lawrence
Agency Creatives: Dominic Gettins and Phil Beaumont
Production Company: Knucklehead
Director: Rob Leggatt
Executive Producer: Matthew Brown
Producer: Darren Tuohy
DOP: Ben Davis
Production Designer: Michael Carlin
Post Production: Finish
Colorist: Paul Harrison
Lead Flame: Steve Murgatroyd
Flame: Andy Copping and Judy Roberts
Post Producer: Louise Unwin
Editor: David Webb @ Final Cut
Sound: Grand Central Studios
Contact:Media:
Alison Williams
Raconteur
Contact Alison via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More