Scene from "How To Avoid A Poultrygeist" directed by Jonas + Kelly.
Social Media Piece Pays Homage To Horror Classic
LOS ANGELES -- (SPW) --
Superseed Directors Jonas + Kelly just spoofed the horror film classic POLTERGEIST to draw attention to the remake released this summer by 20th Century Fox. The short film entitled, “How To Avoid A Poultrygeist” features a terrified family of chickens as they faithfully recreate memorable scenes from one of the most iconic films in the genre. It has already garnered thousands of views on YouTube and can be seen here. In addition to digital content, Kelly Girth and Jonas Mayabb are probably best known for their quirky and highly original commercial work that includes spots for Sirius XM Radio, Bayer, Poontang energy drink and YAZ.
Feature Film Content Jonas + Kelly have recently been busy creating digital content for feature films. In addition to “Poultrygeist,” the duo have worked on:
About Superseed Content Superseed represents the finest directors, director/dp/editors, and content developers. Founded in the US and now expanded to Asia, Superseed is a passionate team of production professionals who always aim for the highest standards of professionalism and creativity. For more information contact Pola Brown at 323-528-2755 or go to www.superseedcontent.com.
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Sonic branding is a powerful tool for connecting with consumers through social media,
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding.
Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values.
Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity.
Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More