CLIENT
Major League Baseball.
PRODUCTION CO.
nonfiction spots, Santa Monica.
Peter Gilbert, director; Eric Treml, DP; Michael Degan, executive producer; Pola Brown, producer. "Derek Jeter" shot on location in the Bronx, N.Y.; "Sammy Sosa" shot on location in Chicago; "Pedro Martinez" shot on location in Boston; and "Ichiro Suzuki" shot on location in Kansas City, Mo.
AGENCY
McCann-Erickson, New York.
Irwin Warren, executive VP/chief creative officer; Bill Shea, senior VP/group creative director; Mary McInerney, executive producer; Sandy Stein, VP/senior copywriter; Saadi Alkouatli, art director; Jeff Fischer, assistant producer.
STOCK FOOTAGE
Third Millennium Films, New York.
EDITORIAL
ChicKönKey, New York.
Jonathan Smalheiser, editor, "Sammy Sosa" and "Derek Jeter"; Mike Douglas, editor, "Ichiro Suzuki" and "Pedro Martinez"; Ed Einhorn and Pete Slife, assistant editors; Robin Hall, executive producer.
POST/VISUAL EFFECTS
Nice Shoes, New York.
Scott Burch, colorist; Russ Bigsby, online editor; Aron Baxter, compositor.
AUDIO POST
audioEngine, New York.
Tom Goldblatt, mixer.
MUSIC
to the beat productions, New York.
Michael Floyd and Matt Haick, composers.
SOUND DESIGN
ChicKönKey.
Jonathan Smalheiser, sound designer, "Sammy Sosa" and "Derek Jeter"; Mike Douglas, sound designer, "Ichiro Suzuki" and "Pedro Martinez."
THE SPOTS
Four :30s in the "I Live For This" campaign—"Sammy Sosa," "Ichiro Suzuki," "Derek Jeter" and "Pedro Martinez"—feature the baseball stars relating what drives them to play the sport at championship level. The spots promoted the playoffs and World Series, which were broadcast on FOX.
Spots broke Sept. 17.