Acclaimed directors Joe Carnahan and Shawn Levy have joined Pacific Rim Films for exclusive worldwide spot representation.
Levy, known for directing and producing the blockbuster Night at the Museum franchise and This is Where I Leave You, counts Date Night, The Internship and Real Steel among his many feature credits. He is also an accredited and hugely successful producer of films and TV, including The Spectacular Now, Alexander and the Terrible, Horrible, No Good, Very Bad Day, Last Man Standing, Cristela and the series Montauk, debuting on Netflix in 2016.
Carnahan, an executive producer/writer/director on The Blacklist for NBC, also helmed features Stretch, The Grey, The A-Team, Smokin’ Aces, Narc, and Blood, Guts, Bullets and Octane. He recently completed his first project with Pacific Rim, a project for UGG® Australia, featuring star athlete Tom Brady in a partnership with M&C Saatchi LA.
“While all of our directors have established work in long format and television, they are very serious about continuing that same caliber of work in commercials,” said Annie Johnson, who, along with Bryan Mitchell, is a Managing Partner of Pacific Rim Films. “We have a roster of incredibly smart guys who play multiple roles in a wide range of media. They share an ambitious collaborative spirit, and a desire to keep creating good content.”
“I’m thrilled to join the Pacific Rim Films’ team,” said Levy. “Their company and roster reflect the range and quality of work and directors that I want to be a part of.” He and Carnahan join Jon Favreau (Chef, Iron Man, Iron Man 2, Elf, Revolution, and famed writer of Swingers), and Nicholas Stoller (Neighbors, Get Him to the Greek, Forgetting Sarah Marshall, The Five-Year Engagement) on Pacific Rim Films’ roster.
“I have confidence in the strength and integrity that Pacific Rim Films represents,” said Carnahan, whose commercial clients include Oppo Mobile, Cadillac, and Coors Light. “That level of involvement and investment is something I like to bring to all of my projects.”
Favreau recently wrapped principal photography on The Jungle Book. His spot credits include a Samsung Super Bowl ad, commercials for Ford Mustang, Doritos, and videogames Destiny and Need For Speed. Stoller, who directed spots for Healthy Choice, is currently busy with several pilots and Neighbors 2.
Mitchell capped the conversation by saying, “They are all good guys; and the commercial arena offers exciting opportunities to create – which is a perfect fit for our directors.”
Annie Johnson, Bryan Mitchell
Managing Partners
Pacific Rim Films
Contact PRF via email
(310) 826-8555
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More